Are You Making These Mistakes with Your Membership? With Melodie Moore - a podcast by Joe Casabona

While there have been big leaps in membership software in the last 5 years, membership sites are still some of the hardest to create and run properly. That’s why I brought in Melodie Moore. She’s been building, maintaining, and scaling 7 & 8-figure membership sites for the past 10 years. Her team kills shiny object syndrome and creates massive success in less time by utilizing psychology, state-of-the-art tech, and effective systems. Today, you’re going to learn her process, and how to launch a successful membership.

In How I Built It Pro, members got to hear us talk about parenting, general thoughts on Twitter, and…improv?! Get this and every episode ad-free, and extended, over at https://howibuilt.it/pro

Top Takeaways

• There are 3 major mistakes content creators make that Melodie breaks down: acting too big, having to finish before you sell, and thinking a tech person is your savior. Listen to hear how to avoid them!


• Most platforms don’t think about the entire customer journey. When you’re evaluating, think about where you are in your journey.


• If you want to reduce churn, sell a course first. Once that gains traction, consider a membership.

Show Notes

• Melodie Moore


• Melodie on Twitter


• Melodie on Instagram


• Melodie on Facebook


• Melodie on Linkedin


• The Best Way to Build Community is Easier Than You Think with Drew Dillon


• Why You’re Leaving Money on the Table with Email Automation with Kronda Adair


• $100M Offers: Alex Hormozi


• Paid Memberships Pro

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