Building a Newsletter People Will Actually Read (and Recommend) with Louis Nicholls - a podcast by Joe Casabona

5 years ago, email was dead. Now it’s not only growing, it’s the life’s blood of the creator economy. As a creator or small business owner, without a good, helpful, and nurtured email list, you’re leaving money on the table. And to tell you why Louis Nicholls from SparkLoop is here this week. We talk all about what makes a good newsletter, what mistakes to avoid, how to come up with good content, and how to make money. It’s a packed episode, and totally worth your time — especially if you’re an independent creator.

Top Takeaways:

• Your email growth goals are way smaller than they should be. You can double or triple your subscriber list if you approach it professionally — with a plan in place for growth. The people who fail to grow their list treat it like a hobby.
• When it comes to content, start with who you’re writing for. Talk to people in your target audience and answer their questions. By the time you’re ready to launch the newsletter, you should know of at least 50 people who would sign up for it.
• When it comes to making money, high ticket items are your best bet. Your worst bet? Low-priced subscriptions. Louis says that memberships for creators are like a golden hampster wheel. Sure it’s recurring revenue, but there’s also the pressure of delivering each month.

Show Notes:

• Louis Nicholls
• Louis on Twitter
• SparkLoop App
• Morning Brew
• Create&Sell
• Free Tool: Magic
• Creator Crew

Sponsored by: Tailor Brands | NitroPack | Nexcess | TextExpander

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