Building a People First Business with Lauren Kennedy - a podcast by Joe Casabona

Sometimes you know you're destined to run your own business. You work for companies and realize that you can't really work within the confines of a corporate structure. It's something I realized pretty much in high school. And it's something today's guest, Lauren Kennedy, has known all her life. Realizing then, she took her drive and built a marketing automation company…with a twist. While both marketing and automation can be terms associated with the impersonal, she's set out to build a people-first company. And that's the main focus of our discussion today. Of-course, it didn't stop me from asking about marketing automation. And in Build Something More, we talk about being active and helping people on social media, including Reddit.

Top Takeaways

• Sales is the authentic exchange of knowledge - you're showing people what you know, and what you can do. Put another way, your knowledge is not proprietary. Your ability to do it is.
• The goal of marketing automation is to get as much done with as few resources as possible. You can make sure you communicate personally and properly with the right automations.
• Be a sponge. Take every opportunity to learn and absorb - about your craft, about your clients, about your employees. Then squeeze it back out.
• Pre show release - how hard it is to come up with an elevator pitch for yourself, imposter syndrome

Show Notes:

• Lauren Kennedy
• Lauren On Twitter
• Lauren on Linkedin
• Lauren on Facebook
• Building and Evolving Profitable Project Plan with Jennifer Bourn
• Creator Crew

Sponsored by: Nexcess | TextExpander

Further episodes of How I Built It - Case Studies

Further podcasts by Joe Casabona

Website of Joe Casabona