Define Your Business’s Values to Prevent Burnout with Shante Cofield - a podcast by Joe Casabona

“Get a real job.” “If you’re going to start a business, you need to grow.” “Hustle.” If you’re starting a business, you’ve probably heard this “advice.” You’ve also probably heard that you need to do exactly what someone else did. But all of that is poison to our creator businesses. And Dr. Shante Cofield has the antidote: Moar You. If you want to know the importance of values-based marketing, how to be vulnerable enough to grow, and the seasonality of life, this episode is for you. My conversation with Shante is real — and it’s important for anyone who works for themselves to hear.

Top Takeaways:

• On imposter syndrome: We need to get objective and trust the data. It’s easy to get down on yourself, not want to brag and feel like you’re not the real deal. But you need to listen to what people are telling you. If you help them, you are helpful.


• It’s easy to want to talk implementation of your new business or content because that’s concrete. But you need to define your values first. Without values, you are directionless.


• On values: value-based marketing is not shouting your opinion on Twitter. Values are verbs. They are things you do, vs. the things they say. They are how you build your best life, and they need to be at the core of your business.

Show Notes:

• Shante Cofield


• Shante on Instagram


• The Bridge Framework by Chris Lema


• Join the Creator Crew

Sponsored by: Nexcess | LearnDash

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