Earning Traditional Media Coverage Without Paying For Ads with Christina Nicholson - a podcast by Joe Casabona

Pitching the media is tough. After all, you’re competing with basically anyone who has something to say. So how do you make yourself stand out? That’s what Christina Nicholson is teaching us today. She’ll cover everything from coming up with an idea to landing the media spot to converting those viewers to your audience. This one is a MUST listen. 

Top Takeaways

• Pitch your story by following the “new, now, next” framework. You should be able to answer what’s new about your story, why it needs to be covered now, and what’s coming next to pitch effectively


• This is a long game. Earned media is not about immediate ROI, because earned media is forever. So think of this as a long-term investment, not a get-rich-quick scheme. 


• Every time you go into an interview, you need to think of the end goal. What you want will determine not only your CTA but also what kind of media you’ll pitch.

Show Notes

• Christina Nicholson


• Christina on Facebook


• Christina on Instagram


• Christina on Twitter


• Christina on Linkedin


• Christina on YouTube


• Christina on TikTok


• BecomaAMediaMaven Podcast


• MediaMaven on IG


• Boomerang for Gmail


• How To Build a $1000/year Membership with Jay Clouse


• earnmedianow.com


• Media Mentoring Program

Sponsored by: Gapscout | TextExpander

Sponsored by:

• 
  Brevo: Get 50% off your first 3 months with code JOE


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  TextExpander: Save 20% off your first year 


• 
  Gapscout: ChatGPT insights, but for market research

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