How Influencers Help Sell $5,000 Watches with R.T. Custer - a podcast by Joe Casabona
from 2022-02-14T07:02
Exactly how important is your marketing funnel? Ask R.T. Custer, who's built a funnel that allows his company, the Vortic Watch Company, to routinely sell out of watches that are priced between $2,500 and $10,000. In this conversation, R.T. tells us all about how he and his business partner came up with the idea to repurpose old pocket watches into all-American-made wristwatches, and how his 200-day email funnel is the key to their success. Part of the secret sauce: getting influencers to drive traffic…not to buy the watches, which are usually only available one per day…but to sign up for their mailing list to get notified when a new one drops.
Top Takeaways:
- People say email marketing is dying, but that could not be further from the truth. R.T. knows their nurture sequence needs to be 200 days because it takes 4-8 months to build enough trust to sell a $4,000 watch.
- As a creator, the affiliate marketing route can be a great way to get paid as an influencer, as long as your find the right brand.
- Knowing your worth is super important. It allows Vortic Watches to be sold at the price their sold...it will also allow you to get paid what you deserve.
Show Notes:
- R.T. Custer
- Campaign Monitor
- Products Worth Talking About on YouTube
- Lewis Howes: The School of Greatness
- Start With Why
- Building a StoryBrand
- Creator Crew
Sponsored by: Riverside.fm | Nexcess | Ahrefs | TextExpander
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