Why You Should Spend 80% of Your Time Promoting Content Instead of Making It with Farzad Rashidi - a podcast by Joe Casabona

What if I told you the answer to better organic traffic isn’t more content…it’s less content? That’s what today’s guest, Farzad Rashidi, argues. That when it comes to SEO, link building, and organic traffic, quality outperforms quantity every time. And he doesn’t stop there. He provides a process for figuring out what content to write, and how to get people to it.

Top Takeaways:

• Quality is better than quantity. Instead of spending 5 hours on 5 blog posts, spend 5 hours on one blog post and make sure it answers a question people are asking.
• The 80/20 Rule for content marketing, according to Farzad, is 20% on writing the content, 80% on marketing it.
• The name of the game for backlinks is relationships. Form relationships with people who have similar-sized sites and work with them to present valuable resources to their...and your...audience.

Show Notes:

• Farzad Rashidi
• Farzad on Linkedin
• Marketing Strategy Ebook
• The Google Story (Google's PageRank)
• Creator Crew

Sponsored by: Tailor Brands | NitroPack | Nexcess

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