Why You’re Leaving Money on the Table with Email Automation with Kronda Adair - a podcast by Joe Casabona

from 2023-02-27T02:02

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If you’ve ever heard me say, “I’m a recovering WordPress developer,” you’ve also heard me credit today’s guest, Kronda Adair. And while she started in WordPress, she quickly moved into one of my favorite areas of expertise: automation. Specifically, Kronda’s an email automation expert. And today, she’s going to tell us the RIGHT process for automation, how to test, and why your business depends on email automation.

Top Takeaways:

Automation is employing technology to improve your processes. You can vastly improve how you work, and your customer’s journey if you automate the right things.

To start, step away from the tools and focus on the process. Map what you need to do with pen and paper. Once you do that, you have a job description. And you need something to fulfill that job. That’s when you look for the tools.

Two things you need to do with automating email: do it manually first; this helps you make that job description. Next, go through the automation yourself. See what the subscriber will see. This may be their primary interaction with you — so make sure it’s good.