0 to £6 billion IPO in 2 years | The role of SEO in Cazoo's growth story (Andy Francos, Ex-Group Head of Organic Performance at Cazoo) - a podcast by Ben Goodey

Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO.

In this episode, we learn:

• How Cazoo built a customer-centric organic strategy for the long-term


• Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks


• The interplay between PR, national TV ad campaigns, high-profile acquisitions, and SEO

This one's a real masterclass in SEO from one the UKs biggest tech success stories of recent years. 

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