Ep.1: April Dunford: How I helped reposition a database product that went on to make $1 billion in revenue - a podcast by Ben Goodey

April Dunford is a renowned positioning consultant and author of the incredible Obviously Awesome!

We caught up and she told us the story of positioning a product from her early career, as well as insight into her methodology. Find the full transcript over at How the Fxck: April Dunford.

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