“Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team - a podcast by Ben Goodey

This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups.

We discuss:

• Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the end of Google’s dominance?


• How has Josh streamlined his content processes with Open AI tools?


• Taking 2 websites from 0 to 100K traffic/month


• How middle-of-funnel optimization drives growth


• Is there any value to top-of-funnel content?


• Scaling the one-man band: Working with writers to achieve velocity


• How to achieve quality and quantity at scale


• 3 top tips for increasing content quality


• Does Google care about duplicate content?

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