How SEO Helped Supermetrics Grow to $50m ARR (Edward Ford, Demand Gen Director, Supermetrics) [SEO Case Study] - a podcast by Ben Goodey

Supermetrics just hit $50m ARR. That's more than 5x since Edward Ford joined the team three years ago.

You know what's cool? Supermetrics earned their first $5m in revenue without a single salesperson.

With clever demand generation playbooks and a healthy focus on what actually works, they lead growth from the front. Now they have over 120 salespeople and 30 marketers and continue to grow quickly.

In this episode, we deep dive into their remarkable growth journey.

You'll hear: what channels make up their organic growth engine, the role of organic acquisition and how they captured intent, and product-led content, what is it and why does it work?

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