Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth) - a podcast by Ben Goodey

from 2023-04-11T10:04:16

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Eli Schwartz has advised the who's who of technology companies: Zendesk, Coinbase, Quora, InsightTimer, and many more.




During his 7-year tenure at SurveyMonkey, his growth team of 5 was responsible for 2/3 of their annual revenue. In total, over $1bn in organic value (yes, that includes both branded search and content strategy).




"By the time I left, we were generating an average $200 million a year in revenue sourced from organic search."—Eli Schwartz




He systemized his learnings at SurveyMonkey into an approach called Product-led SEO. A methodology used by companies like Canva, Coinbase, Language Drops, and more to drive explosive growth.




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In this episode, we learn all about it:





  • The SurveyMonkey Story - $200M in annual organic revenue - $1BN over 7 years he worked there [9:37] 

  • Inventing product-led SEO at SurveyMonkey [17:26]

  • The REAL definition of product-led SEO [19:32 - 24:16]

  • How product-led SEO drives revenue. The buyer journey [24:22-28:20]

  • Predicting the end of Google’s dominance [31:48]

  • Is Product-led SEO for you? [39:40]

  • Common mistakes people make with Product-led SEO? [49:28]




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Want to really understand this technique?




I break down this strategy in full at thefxck.com:





  • Premium case study: https://seo.thefxck.com/surveymonkey-seo-case-study/





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