Podcast 2: Representativeness - a podcast by HRW Shift Behavioural Science Consultancy

What’s the problem with Linda: the systematic error ‘representativeness’ and how to ensure this doesn’t affect your research results

Show notes:
Follow up to our first podcast with news from Facebook: https://www.nytimes.com/2018/03/20/technology/facebook-cambridge-behavior-model.html
EphMRA paper on proportions versus raw numbers: Page 57 https://www.ephmra.org/media/1001/ephmra-2017-post-conference-news-final-f.pdf
Intro/outro music courtesy of Bensound www.bensound.com/

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