Podcast 5: Architects of choice - a podcast by HRW Shift Behavioural Science Consultancy

The way options are presented can inadvertently steer people towards particular choices, which may be in contrast with their best intentions. The HRW shift team discuss the Nobel Prize-winning theme of 'choice architecture': how to align decision environments to help people make the best choices for their health. A discussion of how this psychological phenomena impacts those of us in healthcare and market research and how to avoid becoming bad choice architects.

Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW.

Intro/outro music courtesy of Bensound www.bensound.com/

Further episodes of HRW Shift Podcast

Further podcasts by HRW Shift Behavioural Science Consultancy

Website of HRW Shift Behavioural Science Consultancy