Podcast 6: Technology and Behavioural Science Series - User Experience with Jon Lovatt-Young - a podcast by HRW Shift Behavioural Science Consultancy

from 2019-10-11T08:24:15

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Digital technology seems like it offers nearly unlimited potential to support behaviour change. Healthcare companies have greater access to ways to reach patients and healthcare professionals and deliver real-time, personalised, and valuable information, tools, and support (apps, websites, simulations, devices). But building and delivering digital interventions need to be designed to really stick: to entice users to participate, that’s engaging, and that’s designed to deliver behaviour change.

In this podcast series, Katy Irving (Global Head of Behavioural science, HRW Shift) conducts interviews with a series of special guest experts working on ideas at the intersection between technology and behaviour change. This edition features Jonathan Lovatt-Young, User Experience (UX) expert and author of 'The Oxytocin Organisation: building useful utilty through participation'
https://smile.amazon.co.uk/dp/1686079494/ref=cm_sw_em_r_mt_dp_U_ed0LDb6MF4GDP - Jon talks to us about what User experience is, where it comes from, where it overlaps with thinking from behavioural science, and how to build interventions that attract users as true participants.

Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW.

Intro/outro music courtesy of Bensound www.bensound.com/

Further episodes of HRW Shift Podcast

Further podcasts by HRW Shift Behavioural Science Consultancy

Website of HRW Shift Behavioural Science Consultancy