Podcast 7: Technology and Behavioural Science Series - Engagement with Olga Perski - a podcast by HRW Shift Behavioural Science Consultancy

Digital technology seems like it offers nearly unlimited potential to support behaviour change. Healthcare companies have greater access to ways to reach patients and healthcare professionals and deliver real-time, personalised, and valuable information, tools, and support (apps, websites, simulations, devices). But building and delivering digital interventions need to be designed to really stick: to entice users to participate, that’s engaging, and that’s designed to deliver behaviour change.

In this podcast series, Katy Irving (Global Head of Behavioural science, HRW Shift) conducts interviews with a series of special guest experts working on ideas at the intersection between technology and behaviour change.

In the 2nd episode in this series, we’re joined by Dr. Olga Perski. Olga is an award winning post-doctoral researcher at University College London (UCL), and excitingly, she has focused a lot of her academic work on the area of ‘engagement’ including what constitutes engagement (the thing you do versus the thing you feel) and what type of engagement with digital interventions leads to user satisfaction and behaviour change. On the podcast she speaks about the academic evidence about what drives engagement (and some practical considerations for research) as well as some of her recently-published work using chatbots to help people quit smoking (link: https://journals.sagepub.com/doi/10.1177/2055207619880676)

Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW.

Intro/outro music courtesy of Bensound www.bensound.com/

Further episodes of HRW Shift Podcast

Further podcasts by HRW Shift Behavioural Science Consultancy

Website of HRW Shift Behavioural Science Consultancy