060: SEO in 2017, HubSpot Marketing Free, Ideal Content Lengths, How Not To Die - a podcast by Ian Jacob and Craig Bailey

Welcome to Episode 60 of HubShots!

Show notes available at:
http://hubshots.com/episode-60/

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.

Recorded: Monday 21 November 2016 | Published: Thursday 24 November 2016

Shot 1: Inbound Thought of the Week
Inbound quick takeaways.

Key value points from Rand Fishkin’s session:

http://content.inbound.com/content/how-to-keep-up-with-google

http://www.slideshare.net/randfish/keepng-up-wth-seo-n-2017-beyond

Some stats:

1.19% of searches on Google.com in US result in an ad click => ie 98% of searches don’t click on an ad.
51% of Google.com US search clicks, click on an organic link.
40% of searches result in no clicks eg weather results
25% of searches are in progress eg Chrome instant, so the searcher is still refining their search
Google’s keyword planner tool is becoming less useful (vague ranges) – https://moz.com/blog/google-keyword-planner-dirty-secrets

Tip:

Put your video on Wistia first and embed that on your website to get links and build your asset. Then add it to YouTube 3 months later.


Shot 2: HubSpot Feature/Tip of the Week
Lots of new stuff announced:

http://hubspot.com/new

HubSpot Marketing Free:

http://www.hubspot.com/products/marketing/free

Basically just LeadIn rebadged, but also cut down (eg only keeps 7 days of history in Free version).

Shot 3: Challenge of the Week
Emoji in podcast show notes will break iTunes parsing of the feed.

Shot 4: Stat of the Week
Rand had a stat about blog post length in his session – but it was from 2015:

http://contentmarketinginstitute.com/2015/11/latest-blogging-trends/

According to an @orbiteers survey, a typical blog post is almost 900 words – 10% longer than in 2014

SnapAgency have an update for 2017 on what the best length is for 2017:

https://www.snapagency.com/blog/blog-posts-2017-whats-best-length-seo/


Shot 5: Opinion(s) of the Week
If you want to appear smart about marketing, just talk about bots:

http://blog.hubspot.com/marketing/bots-major-growth-opportunity-agencies

Shot 6: Pro Tip of the Week

http://www.jonloomer.com/2016/11/10/facebook-page-engagement-custom-audiences/

Shot 7: Resource of the Week
Dharmesh lists his favourite free tools – shock, HubSpot free is on there:

November 16:

https://readthink.com/the-free-growth-tools-i-recommend-for-modern-businesses-to-grow-scale-1ec27843a3c8#.ov1fz8ife

(note: he lists the Google Keyword Planner tool – which may not be as good as it used to be – see also Rand’s session)

He also lists GrowthBot – which is an interesting inclusion.

November 10:

http://blog.hubspot.com/marketing/free-growth-tools#sm.00013kpsm83zefj8yjb1eqxwr59gr

Another reminder to be cross-posting your content on other channels. (Note to self…)

Shot 8: Updated Mobile App of the Week
Medium app just keeps getting better and better:

https://itunes.apple.com/au/app/medium/id828256236?mt=8

https://play.google.com/store/apps/details?id=com.medium.reader&hl=en

Shot 9: Mobile App of the Week
Craig has just read: How Not To Die – about better eating (it promotes a plant based diet):

http://nutritionfacts.org/book/

https://www.amazon.com/gp/product/1250066115/

Daily Dozen – food app for eating well

https://itunes.apple.com/au/app/dr.-gregers-daily-dozen/id1060700802?mt=8

https://play.google.com/store/apps/details?id=org.nutritionfacts.dailydozen&hl=en

Bonus App – Chemical Maze – Shopping Companion

https://itunes.apple.com/au/app/chemical-maze-shopping-companion/id363470500?mt=8

https://play.google.com/store/apps/details?id=au.com.gridstone.chemicalmaze

Shot 10: Podcast of the Week
Perpetual Traffic Podcast: https://itunes.apple.com/au/podcast/perpetual-traffic-by-digital/id1022441491?mt=2

http://www.digitalmarketer.com/podcast/

Shot 11: Quote of the Week
Make user experience the cornerstone of your SEO.

~ Rand Fishkin

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