120: Buyer Profiles versus Buyer Personas - a podcast by Ian Jacob and Craig Bailey

Welcome to Episode 120 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we think through buyer profiles and buyer personas. Plus a bunch of HubSpot tips and tricks.

HubShots, the podcast for marketing managers who use HubSpot, is hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

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Recorded: Thursday 26 April 2018 | Published: Saturday 05 May 2018

Full show notes available here:
https://hubshots.com/episode-120/

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Website of Ian Jacob and Craig Bailey