Amobee's Philip Smolin on an Upfront Reboot: Reimagining the Cross-Platform Video Marketplace - a podcast by IAB (Interactive Advertising Bureau)

The ability to have all forms of video be addressable and measurable against high-quality data will unlock the value of cross-screen deals and break silos between digital and traditional. IAB’s Eric John and Amobee’s Phil Smolin discuss how this multiplatform approach will be especially critical for brands as they look to reach audiences lost during the crisis.

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