BritePool's David Moore: How I Survived the 2000 Crash, the 2008 Crash, and How to Survive This One - a podcast by IAB (Interactive Advertising Bureau)

According to a new IAB survey, 74% of media buyers and brand marketers think the coronavirus pandemic will have a larger impact on their advertising spend than the 2008 financial crisis. BritePool’s David Moore has lived through a couple of crises and today he’ll give viewers the most important tips and lessons he learned when managing through an economic downturn.

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