Google, Unity, Facebook and Snap Inc. on Augmented Reality: A New Frontier - a podcast by IAB (Interactive Advertising Bureau)

Immersive technologies-- virtual, augmented and mixed reality-- represent a powerful new storytelling toolset that provides marketers with novel ways to reach and engage consumers. Join IAB's Zoe Soon and leading companies in the Augmented reality space as they discuss how to make immersive technologies more readily accessible to media buyers.

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