GroupM's Michael Palmer on Project Rearch: How Did We Get To Where We Are Today? - a podcast by IAB (Interactive Advertising Bureau)

With impending changes to third-party cookies and other identifiers, Project Rearc is a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing. IAB Tech Lab Senior Vice President of Privacy, Identity & Data, Jordan Mitchell and GroupM’s Global Vice President of Emerging Tech, Michael Palmer, stop by IAB THERE to talk about what the loss of the cookies means, what we’re proposing, what we’re doing now, and how you and your partners can get involved.

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