GroupM’s John Montgomery on Measuring Brand Safety During a Crisis - a podcast by IAB (Interactive Advertising Bureau)

In this current climate, how do advertisers measure brand safety and what are the financial implications of content blocking? IAB and IAB Tech Lab’s Vice President of Measurement & Attribution, Angelina Eng, and John Montgomery, GroupM, help us understand how the ad tech ecosystem works to protect brands while driving revenue for publishers. They’ll break down the quality metrics, verification methods, and tech solutions used to measure brand safety.

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