IAB's Sue Hogan on the Impact of COVID-19 on Digital Ad Spend - a podcast by IAB (Interactive Advertising Bureau)

IAB initiated a series of bi-weekly surveys to get a pulse on how the pandemic has impacted advertising spend, marketing strategies and business operations across our industry. Sue Hogan, IAB’s SVP of Research and Analytics will share the results to help you better pivot, strategize and manage through this time. We’ll hear about the innovations, best practices and alternative measures coming into view that can help us all minimize the risk to our businesses.

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