IAB’s Sue Hogan on Coronavirus’s Impact on Advertising Revenue: Sell-Side - a podcast by IAB (Interactive Advertising Bureau)

More than 200 sellers shared insights into the current changes and future predictions of the impact of the COVID-19 pandemic on advertising revenue. IAB’s Sue Hogan walks us through the sell-side perspective on 2020 ad revenue projections, trends they’re spotting in messaging strategies and what’s most challenging for them right now.

---

Hosted on Acast. See acast.com/privacy for more information.

Further episodes of IAB.THERE

Further podcasts by IAB (Interactive Advertising Bureau)

Website of IAB (Interactive Advertising Bureau)