Index Exchange's Andrew Casale: COVID-19 & the Current & Future Impact on Programmatic Ad Buying - a podcast by IAB (Interactive Advertising Bureau)

from 2020-06-03T16:25:26

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According to IAB’s COVID-19 Ad Spend Impact report, 29% of advertisers are increasing programmatic buying through June 2020. Will this trend continue? Andrew Casale from Index Exchange joins IAB THERE to discuss the future of programmatic.


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