National Public Media's Gina Garrubbo: Audio & Brand Messaging in a Time of Crisis - a podcast by IAB (Interactive Advertising Bureau)

In times of public crises, the sudden and dramatic shifts in consumer behaviors affect marketers’ abilities to grab attention with typical messaging and media strategies. National Public Media’s Gina Garrubbo and Tom Webster from Edison Research discuss how brands can lean into audio as a method for meaningful and impactful campaigns.

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