Pandora's Priscilla Valls: "Ads That Talk Back to Me?!" Voice & Conversational Advertising - a podcast by IAB (Interactive Advertising Bureau)

Interactive voice ads are the new thing on audio streaming platforms. But are listeners ready to talk back? Pandora’s Priscilla Valls and IAB’s Zoe Soon talk about how voice assistance technology is bringing the consumer experience to a whole new level.

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