Rubicon Project’s Michael Barrett on The Power of Two: The Future of Connected TV and the Evolution of the SSP - a podcast by IAB (Interactive Advertising Bureau)

As streaming becomes more and more popular, the demand for connected TV inventory is growing every day. Rubicon Project’s Michael Barrett talks about how 2020 will be a defining year for CTV, how more services will be ad-supported, and why the industry must agree on a measurement system.

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