ZEFR's Richard Raddon on Supporting the News & Protecting Brand Equity in the Age of COVID-19 - a podcast by IAB (Interactive Advertising Bureau)

On today’s IAB THERE, ZEFR’s Rich Raddon and Unilever’s Jennifer Gardner believes discuss why contextual targeting tools, like keyword blocklists or broad content labelling, can come up short, leading to inaccurate labels and wasted media spend.

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