Michael Broder- Bringing Political Campaigning To Real Estate (#56) - a podcast by Coe Enterprises

from 2021-12-22T18:36:54

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Bio





Michael Broder serves as president and chief executive officer of Brightline Strategies. Prior to forming the company in January 1999, Mr. Broder served as campaign strategist and media consultant to several gubernatorial, senatorial and congressional candidates throughout the northeast region during the 1994, 1996 and 1998 election cycles. He also served in the Office of Political Affairs in the first Bush Administration.

Mr. Broder’s work has received numerous awards including: Pollie, Telly, ADDY, AMR Gold Medals, and the International Television and Video Association Award of Excellence. He has lectured at the George Washington University’s undergraduate School of Political Communications and the Graduate School of Political Management.





Mr. Broder holds a B.A. in Political Communications from The George Washington University, a M.A. in Campaign Management from the Graduate School of Political Management at The George Washington University, and a J.D. from The Catholic University of America, Columbus School of Law.





Brightline Strategies





BRIGHTLINE IS A RESEARCH AND ADVISORY SERVICES FIRM FOR THE HIGH-STAKES BUSINESS OF REAL ESTATE DEVELOPMENT, MARKETING AND MANAGEMENT.





For 20 years, we have helped some of the most recognized names (and many other “up and comers”) shape their strategies, mitigate risk, drive preference, pace and premiums, maximize asset value and expand portfolios across markets and borders.





While we specialize in real estate, past engagements span a diverse client base including technology, life science, energy, sports, professional services, and non-profits. This diversity ensures every client benefits from the cross-pollination of our lessons learned and results achieved.





BORN FROM THE SCIENCE AND DISCIPLINE OF POLITICAL CAMPAIGNS, WE BELIEVE REAL ESTATE COMPANIES ARE CANDIDATES AND EVERY DAY IS ELECTION DAY.





Each day, prospects vote with their “preferences”. Tenants with a “like” or “retweet”. Brokers with their recommendations. Financiers with their investments. Policy makers with their advocacy. The media with their stories.





In today’s information democracy, all of these constituencies affect reputation, market demand, pace, premiums, retention, and overall portfolio value. Just like assembling a winning election-day coalition, it’s all about the connections we see and how we help you bring them together to deliver better paths to growth.





Show Notes





Company & Current Role





  • Founded in 1998 providing primary audience research for predictive analysis for developers and owners about tenant demand and about site locations (3:40)