121#: Pricing and the 4 P's of Marketing, with Per Sjofors - a podcast by Sky Cassidy (CEO) of MountainTop Data

This week on the If You Market podcast we talk with Per Sjofors (not a typo, 'Pair Showforse') about Pricing and the 4 P's of Marketing; Product, Place, Promotion, and Price. Per shares his insights for pricing adjustments that can immediately increase marketing success. Prior to Sjofors&Partners, Per had more than 25 years of executive management experience where he gained an appreciation for the importance of optimal pricing.
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