Podcasts by If You Market
B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
Further podcasts by Sky Cassidy (CEO) of MountainTop Data
Podcast on the topic Wirtschaft
All episodes
199#: A LinkedIn Paid Advertising How to, with Tanner Stolte from 2023-12-07T06:15
On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Gen...
Listen198#: The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths from 2023-11-20T11:00
On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at draw...
Listen197#: 3 Step Process to Emotional Audience Connection, with Ian Baer from 2023-09-26T10:00
On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent...
Listen195#: Email Content Customers Love, with Monica Badiu from 2023-08-29T10:00
When was the last time you saw and email that made you say, "Wow, that's good"? On this episode of the If You Market podcast Monica Badiu talks with us about email copywriting, email sequences, and...
Listen193#: Clone the Owner, with Dean Mercado from 2023-08-01T10:00
Are you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"? On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodol...
Listen191#: 5 keys to Funny and Effective Social Media Video Ads, with Kristina Clifford and Shelby Dash from 2023-07-04T10:00
What's your favorite commercial? On this episode of the If You Market podcast Shelby Dash and Kristina Clifford share their 5 keys to making social media ads that work. It's all about videos and ...
Listen189#: Speaking IS Marketing, with Orly Amor from 2023-06-06T10:00
Does public speaking scare the crap out of you? It could do wonders for your marketing and career. On this episode of the If You Market podcast we talk with Orly Amor about using public speaking as...
Listen188#: First Party Data and Events, with Jonathan Kazarian from 2023-05-23T10:00
How's your event game? Are you getting quality info that helps you sell? On this episode of the If You Market podcast we talk with Jonathan Kazarian about the importance of 1st party data from eve...
Listen183#: Marketing Thunderdome!!! Performance vs Brand, with Kamil Rextin from 2023-03-14T10:00
Does your marketing focus on brand or performance? On this episode of the If You Market podcast we talk with Kamil Rextin about developing and promoting a brand vs marketing that results in Sales ...
Listen182#: Belonging to the Brand, with Mark Schaefer from 2023-02-28T11:00
Do you have a brand community? This week on the If You Market podcast we talk with the great Mark Schaefer about his latest book "Belonging to the Brand", value based communities, Chat GPT, and mu...
ListenVacation Happens from 2023-02-14T11:00
We're on vacation, but just in case your worried or miss the sound of our music.... Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen180#: Nurture Campaign Copy That Doesn't Suck, with Nick Poninski from 2023-01-31T11:00
How do you feel about the copy in your email campaigns? This week on the If You Market podcast we talk with Nick Poninski about how to write emails for nurture campaigns. Nick gives advice on diffe...
Listen179#: Networking for Introverts, with Jevonya Allen from 2023-01-17T11:00
Are you an expert networker? Do you actively work on your networking skills? This week on the If You Market podcast we talk with Jevonya Allen about networking for people that are terrified of netw...
Listen178#: Virtual Assistants and Delegation, with Kristy Yoder from 2023-01-03T11:00
Ever curious about how virtual assistants work? This week on the If You Market podcast we talk with Kristy Yoder about how to hire and manage virtual assistants. Part time, full time, specific skil...
Listen177#: Staying Connected with a Remote Marketing Team, with Drew Moffitt from 2022-12-20T11:00
What if you could combine the best parts of working from home and being in the office? This week on the If You Market podcast we talk with Drew Moffitt about how to stay connected with remote marke...
Listen176#: Attribution is Dead, Long Live Attribution, with Steffen Hedebrandt from 2022-12-06T11:00
Would you like to know which half of your marketing budget is wasted? This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your conte...
Listen175#: Customer Service as Content, with Brooke Sellas from 2022-11-22T11:00
Is your customer service helping your sales and marketing? This week on the If You Market podcast we talk with Brooke Sellas about using your customer service to create marketing content and drive ...
Listen174#: Inbound Video Calls, with Aleks Gollu from 2022-11-08T11:00
How easy is it for people who want to buy from you to connect? This week on the If You Market podcast we talk with Aleks Gollu about using inbound video calls to upgrade your marketing, customer se...
Listen173#: A Gift For Marketers, Behavioral Science, with Nancy Harhut from 2022-10-25T10:00
Does your company strive to be something new and different or trusted? Be the first to discover the If You Market Podcast, again, for the first time. We're new and edgy, or if that's not for your ...
Listen172: You Can Succeed at B2B Podcasting, with Tom Hunt from 2022-10-11T10:00
Is your podcast successful, and what does that even mean? This week on the If You Market podcast we talk with Tom Hunt about B2B podcasting and how to be successful at it. It's not always money ROI...
Listen171#: Do Your Leads Suck or Are You Not Using Them Right, with Kerry Cunningham from 2022-09-27T10:00
Are the leads weak or are you? This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups fo...
Listen170#: Start Stabilize&Scale your Business, with Natasha Davis from 2022-09-13T10:00
This week on the If You Market podcast we talk with Natasha Davis about how to Start, Stabilize, and Scale a business. From the 5 Ps of Marketing to PIMP it and RIP it Natasha shares valuable insi...
Listen169#: Search is King for B2B Ecommerce Success, with Robert Neumann from 2022-08-30T10:00
How many products in your ecommerce site? When people get there can they find what they want? This week on the If You Market podcast we talk with Robert Neumann about B2B eCommerce and the importan...
Listen168#: Over Automation is Killing You, With Jon Ferrara from 2022-08-16T10:00
This week on the If You Market podcast we talk with Jon Ferrara about automation and how most companies using automation these days are using it wrong and overusing it. Jon Ferrara is a serial entr...
Listen167: Thought Leadership: Grow, Rent, or Buy, With Mark Raffan from 2022-08-02T10:00
This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, ...
Listen166: The 3 Growth Levers of Agile Strategy, With Simon Severino from 2022-07-19T10:00
This week on the If You Market podcast we talk with Simon Severino about agile strategy and how it can double companies revenues in 90 days. Simon presents 3 critical levers that can be focused on ...
Listen165: FOCUSED Marketing, With Shawn Smajstrla from 2022-07-05T10:00
“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” ~ John Wanamaker~ This week on the If You Market podcast we talk with Shawn Smajstrla about identifying t...
Listen164: Win the Hour Win the Day, With Kris Ward from 2022-06-21T10:00
Are you a multitasking master? I hope not! This week on the If You Market podcast we talk with Kris Ward about Personal Efficiency and her philosophy of Win The Hour Win The Day. She shares her sec...
Listen163: Email Marketing Basics pt2 and 3, With Kelsey Johnson from 2022-06-07T10:30
This week on the If You Market podcast we continue our conversation with Kelsey Johnson about Email Marketing. We have a lot more email content talk, as well as targeting/niching, email fails, subj...
Listen162: Email Marketing Basics pt1, With Kelsey Johnson from 2022-05-24T10:00
How's your email game? This week on the If You Market podcast we talk with Kelsey Johnson about Email Marketing. There are so many things to consider with email marketing, so in this episode we st...
Listen161: Sales&Marketing CRM Collaboration Done Right, With Wes Schaeffer from 2022-05-10T10:00
How many CRMs do you know of an do you have the right CRM for your Sales and your Marketing? This week on the If You Market podcast we talk with Wes Schaeffer about how many CRMs there are, the im...
Listen160#: Marketing as a Non-Marketer, with Michael Osborne from 2022-04-26T10:00
The majority of marketers are not formally trained in marketing. This week on the If You Market podcast we talk with Michael Osborne about BBQ, Oregon Trail and how to successfully market as a non...
Listen159#: Virtual Event, Who Cares?, with Julius Solaris from 2022-04-12T10:00
Are your virtual events underwhelming? This week on the If You Market podcast we talk with Julius Solaris about Virtual Events, why no one cares about your virtual events, and what you can do about...
Listen158#: Conversation Automation and Commerce, with Paul Ace from 2022-03-29T10:00
Are your customer interactions convenient for your customer? This week on the If You Market podcast we talk with Paul Ace about Conversational Commerce. It's all about using automation to provide a...
Listen157#: Inside Out Marketing, Forget About Your Customers, with Tim Parkin from 2022-03-15T10:00
Does your marketing focus on your Customers? This week on the If You Market podcast we talk with Tim Parkin about Inside Out Marketing. What's Inside Out Marketing? It's about waste, and addressin...
Listen156#: Should You be Making Data-Driven Decisions?, with Nick Amabile from 2022-03-01T11:00
When did you last make a decision that made you say, now that was a decision based on the data? This week on the If You Market podcast we talk with Nick Amabile about Data-Driven Decisions. Underst...
Listen155#: How to Win, on Purpose, with Jose Palomino from 2022-02-15T11:00
You aren’t going to change the world, and that’s okay. This week on the If You Market podcast we talk with Jose Palomino about how to win by focusing on business growth instead of trying to change ...
Listen154#: Using ABM to Target SMB, with Lokesh Dave from 2022-02-01T11:00
What's the smallest company ABM can be effective with? This week on the If You Market podcast we talk with Lokesh Dave about using ABM to target the SMB market and how you can replicate ABM practic...
Listen153#: Why Brand Doesn't Matter, With Paul Cowan from 2022-01-18T12:00
Are you wasting time and resources on "Brand"? Brand is what happens when your busy doing other things. This week on the If You Market podcast we talk with Paul Cowan about Brand, and why it probab...
Listen152#: Insert joke here, Humor in Copywriting from 2022-01-04T19:32:16
Brand or Bland? This week on the If You Market podcast we talk with Dan Nelken about humor in copywriting. We talk about the merits of using humor and Dan gives us 6 specific techniques for using h...
Listen151#: Walled Gardens vs Owned Marketing from 2021-12-21T11:00
Should you create your own markets or use curated 'Walled Garden' audiences? This week on the If You Market podcast we talk with Dave Fink about the amazing power of owning your audience vs the adv...
Listen150#: How Topic Clustering Optimizes Content at Scale from 2021-12-07T11:00
Is your content competing with itself for attention? This week on the If You Market podcast we talk with Skyler Reeves about creating marketing content that doesn't compete internally and how to f...
Listen149#: European B2B Lead Generation in the Age of GDPR from 2021-11-23T11:00
Do you know everything you need to about GDPR? This week on the If You Market podcast we talk with Byron Crowell about how to generate leads in the European Union under GDPR data privacy laws. It'...
Listen148#: Marketing to Software Engineers, with Karl Hughes from 2021-11-09T12:00
Are you part of the cultural world your audience lives in? This week on the If You Market podcast we talk with Karl Hughes about marketing to software engineers and other audiences that have their...
Listen147#: How Data Standards Drive Marketing Performance, with Verl Allen from 2021-10-26T10:00
What are your biggest data issues? Verl is betting it's organization and standardization. This week on the If You Market podcast we talk with Verl Allen about the importance and impact of having da...
Listen146#: Planning for Privacy-First Marketing, with Quimby Melton from 2021-10-12T10:00
How concerned are you about the effects of data privacy on your marketing? This week on the If You Market podcast we talk with Quimby Melton about Data Privacy and Planning for Privacy-First Market...
Listen145#: Revenue Rules or Revenue Rules!, with Cody Ward from 2021-09-28T10:00
How much attention does your Marketing department give to Revenues? This week on the If You Market podcast we talk with Cody Ward about the need for marketing to focus on Revenues as the most impor...
Listen144#: Automation from Lead to Sale, with Pieter K de Villiers from 2021-09-14T10:00
What do you do to make sure leads don't fall through the cracks? This week on the If You Market podcast we talk with Pieter K de Villiers about the importance of having automated processes to assur...
Listen143#: MarTech for Personalization and Growth, with Dan McGaw from 2021-08-31T10:00
This week on the If You Market podcast we talk with Dan McGaw about using MarTech to help grow your business. We talk about what to avoid, what you really need, what we have to look forward to in M...
Listen142#: Turn-Off Experiments, with Jeff Pedowitz from 2021-08-17T11:00
How much marketing is too much marketing? This week on the If You Market podcast we talk with Jeff Pedowitz about the importance of experimenting in your marketing and how turning off some of your ...
Listen141#: Unicorns are Alive and Entrepreneurship is Dying, with Elizabeth MacBride and Seth Lavine from 2021-08-03T11:00
We're great at entrepreneurship in America, right? This week on the If You Market podcast we talk with Elizabeth MacBride and Seth Lavine about their new book "The New Builders: Face to Face With t...
Listen40#: Insta B2B Marketing?, with Neil Patel from 2021-07-20T11:00
Is your company on Instagram? This week on the If You Market podcast we talk with Neil Patel about Instagram for B2B Marketing. Neil believes Instagram is currently undervalued as a paid platform a...
Listen139#: How to Know if Your Company Should Quit Social Media, with Meg Atteberry from 2021-07-06T11:00
How much time a week do you spend on social media for business? This week on the If You Market podcast we talk with Meg Atteberry about reevaluating your business relationship with social media (q...
Listen138#: Pulling off Micro Events, with Jonathan Conelias from 2021-06-29T11:00
What's the most fun you've ever had at a business event? From wine tasting and succulent maintenance to drag queen bingo and drunk yoga, this week on the If You Market podcast we talk with Jonatha...
Listen137#: MarTech Simplification, with David Campbell from 2021-06-22T08:00
What MarTechs actually make your job easier? This week on the If You Market podcast we talk with David Campbell about the maturing of MarTech and how it's actually starting to simplify marketers jo...
Listen136#: Funnels are Weak and Lazy, with Ziv Raviv from 2021-06-15T08:00
Does your company have an effective lead party? This week on the If You Market podcast we talk with Ziv Raviv about the funnel and why it is a bad metaphor for your Marketing, Sales, and business p...
Listen135#: "Launching" on Social Media, with Sherane Chen from 2021-06-08T08:00
How to you use Social Media when launching something new? This week on the If You Market podcast we talk with Sherane Chen about launching a product (or company) on social media. In possibly one o...
Listen134#: Ethical Marketing, with Cristina DiGiacomo from 2021-06-01T08:00
Does "Ethics" ever come up in your marketing meetings? Marketing departments either can't afford to think about ethics, or can't afford not to. This week on the If You Market podcast we talk with...
Listen133#: Who Cares About Big Tech&Privacy Anyway, with Jory Des Jardins from 2021-05-25T08:00
How much of your personal data do you still own? This week on the If You Market podcast we talk with Jory Des Jardins about data privacy, Big Tech, Cambridge Analytica, the google cookie sunset,...
Listen132#: Cumulative Advantage, with Mark Schaefer from 2021-05-18T08:00
How do you get from snowflake to avalanche? This week on the If You Market podcast we talk with Mark Schaefer about his new book Cumulative Advantage and how to build momentum when your a small s...
Listen131#: Relationship Building for SMBs, with John Vuong from 2021-05-11T08:00
This week on the If You Market podcast we talk with John Vuong about how his company builds relationships to win more business and how SMBs can do the same. John Vuong is the owner and founder of...
Listen130#: Live Where You Vacation, with Emily Bron from 2021-05-04T08:00
What's stopping you from living where you vacation? This week on the If You Market podcast we talk with Emily Bron about the newfound freedom of movement for many people who can suddenly work remot...
Listen129#: Trust, with Dr. Yoram Solomon from 2021-04-27T08:00
This week on the If You Market podcast we talk with Dr. Yoram Solomon about Trust. One of the most underrated parts of marketing and what makes or breaks you brand. Yoram gives some insight into ho...
Listen128#: How Agencies Can Consistently Close the Big Deals, with Christian Banach from 2021-04-20T08:00
This week on the If You Market podcast we talk with Christian Banach about how agencies can consistently close big deals and stay off the Revenue Rollercoaster. We cover their PROPEL system for con...
Listen127#: Marketing a Professional Service Company, with Sean Campbell from 2021-04-13T08:00
This week on the If You Market podcast we talk with Sean Campbell about the specific challenges and techniques for successfully Marketing a Professional Service Company. What makes Professional ser...
Listen126#: Landing Page Optimization, with Ross Kimbarovsky from 2021-04-06T08:00
This week on the If You Market podcast we talk with Ross Kimbarovsky about optimizing your landing pages. Ross Gives his 15 insights for effective landing pages. Ross Kimbarovsky has founded mult...
Listen125#: The Google Featured Snippet, with Brandon Leibowitz from 2021-03-30T08:00
This week on the If You Market podcast we talk with Brandon Leibowitz about how to get the Google Featured Snippet with your SEO. We also dig into the importance of H1&H2 tags on your site, getting...
Listen124#: Conversion Consistency, with Daniel Burstein from 2021-03-23T08:00
This week on the If You Market podcast we talk with Daniel Burstein about lead conversion and the important of consistency. We go through the MECLABS heuristic (equation) for conversion in detail a...
Listen123#: Show Me the Happiness, with David Meltzer from 2021-03-16T08:00
This week on the If You Market podcast we talk with David Meltzer about his mission to empower over a Billion people to be happy. We also talk a little Jerry Maguire, purpose marketing, marketing s...
Listen122#: Can You Market It?, with Scott Carson from 2021-03-09T09:00
This week on the If You Market podcast we talk with Scott Carson about Having a Marketing First Mindset. Scott believes you only have a product and a company if you can market it, and if you can ma...
Listen121#: Pricing and the 4 P's of Marketing, with Per Sjofors from 2021-03-02T09:00
This week on the If You Market podcast we talk with Per Sjofors (not a typo, 'Pair Showforse') about Pricing and the 4 P's of Marketing; Product, Place, Promotion, and Price. Per shares his insight...
Listen120#: Preventing Audience Abuse, with Keith Bailey from 2021-02-23T09:00
This week on the If You Market podcast...we talk with Keith Bailey about how to prevent unintentional audience abuse....with effective storytelling.... in presentations, emails, social posts,... ev...
Listen119#: Protecting Your Brand with Copyright&Trademark, with Jason Webb from 2021-02-16T09:00
This week on the If You Market podcast we talk with Jason Webb about copyright and trademark protections, what can go wrong, why he left cancer research and physics to be a patent lawyer, and his p...
Listen118#: Finding ROI in Podcasts, with Michael Greenberg from 2021-02-09T09:00
This week on the If You Market podcast we talk with Michael Greenberg about podcasting and how companies can find an ROI somewhere in the podcast industry. He gives podcast ROI secrets that are so ...
Listen117#: Leveraging Data for Maximum Results, with Tricia Benn from 2021-02-02T09:00
This week on the If You Market podcast Tricia Benn joins us to talk about Data Based Decision making and how to leverage information to maximize business performance. Tricia Benn is a partner and C...
Listen116#: Doing More With Partnerships, with Amanda Nielsen from 2021-01-26T09:00
This week on the If You Market podcast Amanda Nielsen joins us to talk about the magic of Partnerships, the different types and how to make them successful. Amanda, is the Partner Enrollment Manag...
Listen115#: CRM Solution... or Problem, with Jeroen Corthout from 2021-01-19T09:00
Do you use a CRM Solution, or would you describe it as a CRM problem? On this episode of the If You Market podcast we talk with Jeroen Corthout about why CRMs are so critical to a business and why ...
Listen114#: What happens to Marketing if Google is broken up? with Matt Berman from 2021-01-12T09:00
Sometimes you need the navy and sometimes you need pirates. This week on the If You Market podcast with talk with Matt Berman about the Google antitrust lawsuit and what it means for marketers. M...
Listen#113: Bat Faced Boy Has 8 Inch Ears and other Words That Sell, with Paul Ross from 2021-01-05T09:00
When I snap my fingers you will awake...you will listen to this podcast...and you will learn. On this episode of the If You Market podcast Paul Ross talks with us about how to adjust your wording ...
Listen#112: Presentation Skills, with Elizabeth Bachman from 2020-12-29T09:00
Everyone benefits from good presentation skills. On this episode of the If You Market podcast we talk with Elizabeth Bachman about the keys and tricks to both presenting yourself and giving presen...
Listen#111: Pricing is Everything, with Shannyn Lee from 2020-12-22T09:00
How do you set pricing, and why? This one detail can affect your revenues and success more than any other. This week Shannyn Lee joins us and we dig into everything you need to know about pricing. ...
Listen#110: Acquisition Marketing, with Brian Mac Mahon from 2020-12-15T09:00
If your planning on selling your business you need hear what Brian Mac Mahon has to say on this weeks episode of the If You Market podcast. Marketing your product and your band is one thing, but yo...
Listen#109: Maximum Video Marketing, with Daniel Glickman from 2020-12-08T09:00
This week on the If You Market podcast we talk with Daniel Glickman about video marketing. What more can I say, Daniel is a pro and is well known for dispensing a torrent of practical marketing adv...
Listen#108: Be Unforgettable, with Amber Kemmis from 2020-12-01T09:00
Is it a Tide Commercial?, no it's Amber Kemmis on the If You Market podcast talking about the psychology of Unforgettable Marketing. Amber shares the techniques, tricks, and psychology to making yo...
Listen#107: ABM for Manufacturers, with Jeff White from 2020-11-24T09:00
Marketing is a bit different for manufacturing, but ABM is how they have always done it. On this episode of the If You Market podcast Jeff White of Kula partners talks with us about the specifics o...
Listen#106: How and Why to Write a Book, with Michelle Vandepas from 2020-11-17T09:00
Most books don't make a profit, because they aren't supposed to. On this episode of the If You Market podcast Michelle Vandepas talks about how and why B2B marketers should write a book and how to ...
Listen#105: How to Manage an Agency Relationship, with Garrett Mehrguth from 2020-11-10T09:00
Marketing agencies don't fail, people fail to use them properly or hire the right agency. If an agency is a tool you need to know what the right tool is for your needs, how to find it, and how to u...
Listen#104: Slicing and Dicing your leads, with Keith Perhac from 2020-11-03T09:00
Sales is right, some of your leads are worthless, but others are worth-more. In this episode of the If You Market podcast Keith Perhac gets out the lead measuring tape and shows us how to identify...
Listen#103: SHOW ME THE MONEY, Be Your Own Agent, with Tony Vlahos from 2020-10-27T08:00
Don't let your career be something that happens to you. Tony Vlahos is the Chief Storyteller at ExecuNet and an avid boot wearer. On this episode of the If You Market podcast Tony shares the techni...
Listen#102: Building Your Marketing A Team, with Tracey Ellis from 2020-10-20T08:00
This week we talk with Tracey Ellis of Leadous about Building a Marketing Teams, the key skills to look for, what to hire for and what to outsource, pitfalls to avoid, everything you need to know t...
Listen#101: Is AMP The Future of Email?, with Jill Fanslau from 2020-10-13T08:00
Jill Fanslau, rhymes with coleslaw, knows something about email that you don't. This week on the If You Market podcast we talk with Jill Fanslau about AMP for email. What is AMP for email?, lucky f...
Listen#100: They're All Cold Calls, with Wendy Weiss from 2020-10-06T08:00
Many companies have shifted cold calling to the marketing department with SDRs and BDRs, and that's good for marketing. On this episode of the If You Market podcast Wendy Weiss shares her processes...
Listen#99: Marketing Automation Unleashed, with Casey Cheshire from 2020-09-29T08:00
Automation, Automation, Automation. How do you get it done and get it to actually help you close more business. Casey Cheshire joins us to show how marketing automation is used to help sales close ...
Listen#98: Shhhhhhhh, Word of Mouth Marketing, with Daniel Lemin from 2020-09-22T08:00
You're the people that... The oldest form of marketing, word of mouth, is overlooked by too many marketers. You may think you have word of mouth marketing, but do you actively work on it, or are yo...
Listen#97: Who Works for Who&How to Work Together, with Michael Gordon from 2020-09-15T08:00
How do you set it up so when things get tough, and people in sales are missing their quotas, it doesn't result in finger pointing between sales and marketing? On this episode of the If You Market p...
Listen#96: Don't Market Snow to Eskimos, with Bill Cates from 2020-09-08T08:00
Is your marketing relevant to your customers, or are you marketing snow to Eskimos? On this episode of the If You Market podcast we talk with Bill Cates about how to target and market to your audie...
Listen#95: Marketing Automation that Drives Sales, with Jason Rockman from 2020-09-01T08:00
Today's Don Draper of B2B Marketing uses technology to better serve more people through intelligent automation, and his name is Jason Rockman. In this episode of the If You Market podcast we discu...
Listen#94: Quick SEO, with Matthew Woodward from 2020-08-25T08:00
Don't let the Costa Rica hammock life fool you, Matthew Woodward is serious about SEO, he demands full control, and he provides results. In this episode of the If You Market podcast Matthew provide...
Listen#93: Sales Enablement Checklist, with Jen Spencer from 2020-08-18T08:00
What if marketing didn't help sales? Jen Spencer believes marketing works for sales and along with lead generation marketing needs to be practicing sales enablement. What's that mean? In this episo...
Listen#92: Personal ABM, with Kristina Jaramillo from 2020-08-11T08:00
There's more than one type of ABM. Today's ABM is usually martech based and done in mass. On this episode of the If You Market podcast Kristina Jaramillo talks with us about real ABM, that's old sc...
Listen#91: Your Name Sucks, with Alexandra Watkins from 2020-08-04T08:00
Is your company or product name hurting your bottom line? Alexandra Watkins is one of a handful of naming experts and shares her tips on what to do and not do in naming and how to make your custome...
Listen#90: How to Be a Podcast Guest, with Kelly Glover from 2020-07-28T08:00
Have you heard of this podcasting thing? I heard it's a big deal. Kelly Glover is obsessed with podcasts and personal branding and comes on to coach us all on how to get booked on podcasts. On this...
Listen#89: 3 Steps to Journey Mapping, with Jim Tincher from 2020-07-21T08:00
Journey mappers are the cartographers of marketing. You don't create the journey, you discover it. This week on the If You Market Podcast we talk with Jim Tincher about Journey Mapping. Jim, is the...
Listen#88: Avoid the Check the Box Mentality, with Allen Adamson from 2020-07-14T08:00
Is your Marketing good enough? Allen Adamson says to stop thinking good enough is good enough, you must do something great. This week we talk with Co-Founder and Managing Partner of Metaforce, Alle...
Listen#87: Elevator Pitches That WOW, with Chala Dincoy from 2020-07-07T08:00
Chala Dincoy of Repositioner joins the show to teach us how to create effective elevator pitches that win business. She shares the 3 parts to an effective elevator pitch, what not to do, and so muc...
Listen#86: What is Intent Data Anyway?, with Tukan Das from 2020-06-30T08:00
This week on the If You Market podcast we talk about Intent Data with Tukan Das. What is intent Data, how does it work, everything you've always wanted to know about Intent Data and how to use it t...
Listen#85: B2B Influencer Marketing, with Tom Pick from 2020-06-23T08:00
This week on the If You Market podcast we talk about B2B Influencer Marketing with Tom Pick. Tom Pick is a B2B Tech Digital marketing Consultant and owner at Webbiquity. He speaks and blogs in the...
Listen#84: The Balancing Act of Bad News, with Tim O'Brien from 2020-06-16T08:00
As an expert in Crisis PR Tim O'Brien knows where the skeletons are, how they got there, and what to do about it. On this episode of the If You Market podcast we talk about when and how to panic, s...
Listen#83: Video in Email: Get More Personal, with Ethan Beute from 2020-06-09T08:00
Ethan Beute believes you are better in person, and he's working hard to make you better in person by email. In this episode of the If You Market podcast we talk with Ethan about BomBom's video in e...
Listen#82: 7 Steps to Methodical Growth, with Laura Patterson from 2020-06-02T08:00
Laura Patterson comes on the show to talk about her latest book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. Some companies are happy where they are, but if y...
Listen#81: Organic Influencer Marketing, with Morgan Kling from 2020-05-26T08:00
Morgan Kling, CEO of CloutHQ, comes on to talk about influencer marketing and how to get influencers working with you, organically. Morgan Kling created CloutHQ, the first public influencer databas...
Listen#80: Why Unicorns Are Bad, with Brian Mac Mahon from 2020-05-19T08:00
Brian Mac Mahon has started an X-Man like school for startups called Expert DOJO. He's an Irishman in Silicon Beach, on this episode of The If You Market Podcast he shares his thoughts on startups,...
Listen#79: How to Own Your Career, with Darryl Praill from 2020-05-12T08:00
If you want to advance in your career listen to this episode twice. If you plan to stay in an entry level position listen three times. Darryl gives such an impressive amount of actionable career ad...
Listen#78: The Role of A.I. in Marketing, with Louis Rosenberg from 2020-05-05T08:00
Their Swarm A.I. model predicted the Superfecta at the Kentucky Derby at 540 to 1 odds. Making a fortune at gambling is great, but Louis Rosenberg and Unanimous A.I. are focused on using their uniq...
Listen#77: LinkedIn in the Time of COVID19, with Anthony Blatner from 2020-04-28T08:00
This is our silver lining COVID19 episode and we're talking with LinkedIn expert Anthony Blatner about how to execute LinkedIn marketing now and in the future. Anthony delivers more actionable advi...
Listen#76: What's the Cheese Report, with John Wall from 2020-04-21T08:00
John Wall, of the Marketing Over Coffee Podcast comes on the show and they talk about his podcast, company, new book, AI and Machine learning, a little corona virus, and much more. John is a partn...
Listen#75: Simple B2B Persona Execution, with Ardath Albee from 2020-04-14T08:00
Ardath Albee comes on the show and teaches us all about creating and executing B2B marketing personas. So practical it's a must listen, all about creating the persona so you can execute the right c...
Listen#74: Practical AI for B2B Marketing, with Guy Yalif from 2020-04-07T08:00
Will AI save us or destroy us? AI expert and CEO of Intellimize joins us on the If You Market podcast to discuss practical use of AI in B2B marketing, but of course there's some terminator talk as ...
Listen#73: MarTech Spotlight, Website Conversion Optimization with Hushly from 2020-03-31T08:00
This week on the If You Market podcast James Kessinger, CMO at Hushly, gives us a demo of their Website Conversion Optimization platform. James is an experienced marketing executive with a 20+ yea...
Listen#72: Brand Equals Trust, with Mitch Duckler from 2020-03-24T08:00
This week on the If You Market podcast we talk with Mitch Duckler of the brand marketing agency FullSurge about brand and the four means of identifying a brand positioning that's truly differentiat...
Listen#71: The Art of The Call, with Amanda Puppo from 2020-03-17T08:00
Is cold calling dead, what about SDRs? This week on the If You Market podcast it's all about lead generation with SDR cold calls. Amanda Puppo shares her experience running a cold calling agency fo...
Listen#70: Never Go With Your Gut, with Gleb Tsipursky from 2020-03-10T08:30
When was the last time you relied on 10,000 year old information for your decision making? On this episode of the If You Market podcast Gleb Tsipursky explains the difference between your gut insti...
Listen#69: Your Brand will Live or Die Based on The Story You Tell, With Maury Rogow from 2020-03-03T09:00
Maury Rogow comes on to discuss storytelling and using video to convey your brand's story. It's all about launching brands, telling your ultimate story and getting more sales. Maury tells us how to...
Listen#68: The Most Human Company Wins, With Mark Schaefer from 2020-02-25T08:15
Mark Schaefer joins us in the If You Market podcast. Mark shows us how today's marketing is causing the largest civil rebellion in the history of the world, and it's a rebellion against marketing. ...
Listen#67: ABM is B2B, with Sangram Vajre from 2020-02-18T09:30
Sangram Vajre of Terminus comes on to discuss his new book "ABM is B2B". We talk about all things ABM including why B2B doesn't have to be boring, how and why Sangram let go of his CMO title, and w...
Listen#66: Webinars for Lead Generation, with Agnes Jozwiak from 2020-02-11T08:30
This week on the If You Market podcast we talk with Agnes Jozwiak about using webinars to generate leads and assist your sales team. At the time of this recording she was the Marketing Director at ...
Listen#65: Agile Marketing, with Andrea Fryrear from 2020-01-28T09:00
What's Agile Marketing? If you don't know you betta ask somebody, or just listen to this episode. Andrea Fryrear joins us to discuss all things Agile Marketing. Andrea Fryrear is the co-founder of ...
Listen#64: Speed - Marketing to the 'NOW' Generation, with Francisco Serrano from 2020-01-14T09:00
Francisco Serrano, CEO of 121 Corp, joins us to talk about Marketing to the 'NOW' Generation. Francisco Serrano is a skilled branding specialist with over twenty years of experience in mid-to-larg...
Listen#63: How's Your Company Culture, with Chris Dyer from 2019-12-31T09:00
Chris Dyer comes on to discuss Company Culture. Whether your culture is bad or okay Chris tells us how to recognize culture issues and what to do about it. Chris is the Founder and CEO of PeopleG2,...
Listen#62: Growth Driven Marketing, with Mike Faherty from 2019-12-17T09:00
This week on the If You Market Podcast we speak with Mike Faherty, CEO of ProSales Connection, about Growth Driven Marketing. Mike gives us his 4 levers for Growth and we talk about the fastest pat...
Listen#61: The Importance of Product Market Fit, with Michael Collins from 2019-12-10T09:00
Michael Collins joins us to discuss Product Market Fit. If you want to be customer-centric you must first have a product that people want, and be able to identify those people. Michael is the Vice ...
Listen#60: The Convergence of TV and Digital, with Kenneth Kinney from 2019-11-26T10:15
We spoke with Kenneth (the shark) Kinney of Ai Media Group about The convergence of TV and digital. We get into the importance of attribution in video, what 5G will mean for the evolution of video ...
Listen#59: The Non-Marketing Side of Marketing, with Meg Goetsch from 2019-11-19T09:00
Meg Goetsch, Sales Strategy and Operations Lead at AWS, joins us on the If You Market podcast to talk about the non-marketing side of marketing and about how revenues, operations, and other non-mar...
Listen#58: Outbound Marketing&SDRs, with Aaron Ross from 2019-11-05T09:00
This week on the If You Market podcast we talk with the inventor of the sales assembly line, Aaron Ross, about Outbound Marketing and SDRs. Aaron Ross, author of the award-winning, bestselling book...
Listen#57: Your Website Redesign Will Fail, with Brian Massey from 2019-10-22T08:00
This week on the If You Market podcast we talk with Brian Massey about website redesign, why your redesign will likely fail and how to build a successful website. Brian Massey calls himself a Conve...
Listen#56: Common ABM Mistakes, with Kate Athmer from 2019-10-08T08:00
If You Market podcast guest Kate Athmer discusses ABM Mistakes. ABM has been the hot marketing practice for a while now, but many of us are still making some simple mistakes in how we execute it. ...
Listen#55: B2SB Marketing, with Dan Gliatta from 2019-09-24T08:30
Dan Gliatta, CEO of Cargo comes on the If You Market podcast to talk about B2SB Marketing (Business to Small Business Marketing). Small businesses make up over 99% of US businesses but many large b...
Listen#54: The Continuous Connected Company, with Tom O'Malley from 2019-09-10T08:30
This week on the If You Market podcast we talk with Tomas O'Malley of Currnt about their take on the Customer Advisory Board and the importance of the Continuous Connected Company. Exactly what is ...
Listen#53: Know Your Enemy, with Eric Hawes from 2019-08-27T08:30
This week on the If You Market podcast we talk with Eric Hawes about Competitive Analysis and how it affects the product development and product launch. Among other bits of wisdom Eric says how you...
Listen#52: 5 Step Product Launch Process, with Yoni Solomon from 2019-08-13T08:00
Yoni Solomon is Head of Product Marketing at G2 (formerly G2 Crowd). We talk about the importance of Product Marketing and Yoni gives us his 5 step product launch process. Yoni has spent nearly a d...
Listen#51: You're Not Special, You're a Commodity, with Amir Bormand from 2019-07-30T08:00
You think you're special? ... Your not special, you're a commodity. We all start out as commodities, you have to work hard to become special. Amir Bormand talks about how to make a commodity specia...
Listen#50: Not Your Grandpa's Affiliate Marketing, with Jamie Birch from 2019-07-16T08:00
This week we talk with Jamie Birch of JebCommerce about Affiliate Marketing. If all you know about Affiliate Marketing is its bad reputation, it's time to look again. Early versions of Affiliate ma...
Listen49: F#CK Content Marketing, with Randy Frisch from 2019-07-02T08:00
This week I discuss Content Marketing one on one with Randy Frisch. Randy is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences ...
Listen48: Brand Identity Impact, with Rani Sweis from 2019-06-18T08:00
This week we talk with Rani Sweis, CEO of AtticSalt Branding about the importance of Brand Identity. Rani's background in acting gives him unique insight on the similarities between character devel...
Listen47: The Customer Journey, with Laura Patterson from 2019-06-11T08:00
This week we talk with Laura Patterson about the Customer Journey. Spoiler alert, you don't get to decide what it is, but you can identify the journeys for the customers you want. A wise person onc...
Listen46: Product Marketing is Underappreciated, with Greg Powell from 2019-06-04T08:30
Product Marketing is The Glue That Holds Your Company Together. It connects your brand, your product, and your marketing but is frequently misunderstood. Neglecting product marketing is the number ...
Listen45: Integrated Marketing Strategy, with Amy Wang from 2019-05-21T08:00
On this episode of the If You Market podcast we talk with Amy Wang about Integrated Marketing Campaigns. Amy covers everything from the basics to specific tips for getting the best ROI. We also tou...
Listen44: Demand Generation Simplified, with Jack Kosakowski from 2019-05-07T08:00
This week on the If You Market podcast we have Jack Kosakowski, CEO of Creation Agency, on to talk about simplifying demand generation. Jack shares the demand generation techniques he developed, th...
Listen43.5: MarTech West 2019 Interviews - Bonus Episode from 2019-04-30T07:30
In this special bonus episode of the If You Market podcast we have interviews from the MarTech West conference that took place April 3-5 in San Jose, California. We ask attendees and vendors 3 ques...
Listen43: The CUSTOMER ADVOCACY is Always Right, with Meaghan Sullivan from 2019-04-23T08:00
This week on the If You Market podcast we talk with Meaghan Sullivan, Senior Customer Marketing Manager at BetterCloud, about Customer Advocacy and why it's always a good idea. #ifyoumarket Meaghan...
Listen42: The Customer Powered Company, with Mark Organ from 2019-04-09T08:00
This week on the If You Market podcast we talk to Mark Organ about Customer Powered Companies and how to be one. Mark encourages everyone to take customers to dinner, create a space for customers t...
Listen41: Account Based Marketing, with John Dering from 2019-03-26T08:00
This week on the If You Market podcast we visit the Demandbase headquarters in San Francisco and speak with John Dering of Demandbase about Account Based Marketing. John is A seasoned Account-Based...
Listen40: Stop Wasting Content, with Alex Navarro from 2019-03-12T22:44
This week on the If You Market podcast we speak with Alex Navarro of Edison on Main about Content Repurposing and how to get the most out of your content.Alex Navarro, Founder at Edison on Main, is...
Listen39: Content Delivery, with Laura Hall from 2019-02-26T21:12
This week on the If You Market podcast we speak with Laura Hall of SalesLoft about Content Delivery and how not to be quietly good. Laura Hall is the Senior Manager of Marketing Communications and ...
Listen38: Startup Marketing, with Ryan O'Hara from 2019-02-13T18:07
This week on the If You Market podcast we speak with Ryan O'Hara of LeadIQ about Sartup Marketing. Ryan has a wealth of knowledge with tons of takeaways on startup marketing techniques and philosop...
Listen37: Digital Marketing, Art or Science?, with Vicky Sarmiento from 2019-01-30T04:40
This week on the If You Market podcast we speak with Vicky Sarmiento of Feedmob about Digital Marketing. We also manage to talk a lot about startups, marketing education, and Vicky shares some of h...
Listen36: Content Marketing to Fuel Demand Generation, with Kelley Noblet from 2019-01-15T09:00
This week on the If You Market podcast we speak with Kelley Noblet of Skillsoft about Content Marketing and how to make sure it is fueling demand generation. Kelley goes over the process from conte...
Listen35: Happy New Year! from 2019-01-01T08:30
This week on the If You Market podcast we're keeping it short and sweet for the New Year and thank all of our guests from 2018 and the listeners. Here's to an awesome 2019. Learn more about your ad...
Listen34: Working Remotely, with Lisette Sutherland from 2018-12-18T08:30
This week on the If You Market podcast we speak with Lisette Sutherland of Collaboration Superpowers about both managing remote workers and working remotely. Lisette also shares her least favorite...
Listen33: Are You Solving Problems or Pushing a Product, with Patrick McFadden from 2018-12-04T08:30
This week on the If You Market podcast we speak with Patrick McFadden about effective sales and marketing by solving your clients problems. Patrick shares his approach as a business consultant, as ...
Listen32: How to Develop LinkedIn Thought Leadership, with Rachel Simon from 2018-11-20T08:40:24
This week on the If You Market podcast we speak with Rachel Simon, CEO and Founder of Connect The Dots Digital. We discuss techniques for developing yourself as a thought leader on LinkedIn. Rach...
Listen31: MarTech Won't Save you, with Scott Brinker from 2018-11-06T08:01
This week on the If You Market podcast we speak with Scott Brinker of ChiefMartech.com and HubSpot about MarTech. If you don't know Scott Brinker then your probably also wondering what MarTech is,...
Listen30: The Resurgence of Experiential Marketing, with Laurel Mintz from 2018-10-23T07:00
This week on the If You Market podcast we speak with Laurel Mintz of Elevate My Brand about the Resurgence of Experiential Marketing. It's all about offline and out of the office marketing. Laure...
Listen29: Epic PR Fails&Successes, with Karla Jo Helms from 2018-10-09T19:00
This week on the If You Market podcast we have a special episode with our new co-host Karla Jo Helms, where we lavish praise on her as co-host and have some fun talking about epic PR fails. Also s...
Listen28: How to Create Social Media Thought Leadership, with Jasmine Sandler from 2018-09-25T19:00
This week on the If You Market podcast we talk with Jasmine Sandler about how to be B2B famous. It's all about turning yourself into a B2B thought leader and influencer. Jasmine is the Founder and ...
Listen27: How to Make Engaging Campaigns for Boring Products, with Marc Rappin from 2018-09-10T23:57
This week on the If You Market podcast we introduce our new co-host, Karla Jo Helms of JoTo PR, and we talk with Marc Rappin about the keys to B2B marketing with a boring product. If your product i...
Listen26: Women in Marketing, with Erica Lanyon from 2018-08-28T07:30
Erica Lanyon, VP of Marketing at SourceDay, is back on the If You Market podcast this week to discuss Women in Marketing. We talk about getting raises and promotions, bias in the workplace, mentors...
Listen25: You Want The PR? You Can't Handle The PR!!! with Karla Jo Helms from 2018-08-14T05:31
This week we talked to Karla Jo Helms of JOTO PR. Karla Jo is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Her Public Relations agency specializes in B2B and handles both crisis managem...
Listen24: MarTech Spotlight: Email Signature Management with Sigstr from 2018-07-31T06:02:31
This week we have a MarTech Spotlight episode with Brad Beutler and Ben Brandstatter of Sigstr giving us a demo of their email signature management software.
Sigstr shows us how their SaaS...
23: Why More of Your Business Should be Referrals from 2018-07-17T14:50
This week we speak with Bill Cates of Referral Coach International about how to get more referral business. Bill helps professionals and businesses multiply their best clients through more compelli...
Listen22: What You Don't Know About Webinars Could Kill You, with Daniel Waas of GoToWebinar from 2018-07-03T06:45
We week on the If You Market podcast Daniel Waas gives us a peek into GoToWebinar's upcoming webinar marketplace and we discuss all things webinar. Did I mention Webinar? If you're concerned your w...
Listen21: The SDR Experiment, with Adam Schoenfeld from 2018-06-19T07:39
Cold calling is usually the job of the newest least experienced team members. We talked with Adam Schoenfeld, CEO of Siftrock, about developing an SDR team and his experiment getting in the trenche...
Listen20: The Importance of Aligning Sales&Marketing, with Erica Lanyon from 2018-06-05T07:22
This week on the If You Market podcast we talk with the VP of Marketing at SourceDay, Erica Lanyon, about the importance of aligning sales&marketing. With a “get it done” attitude, Erica is great a...
Listen19: How to Build Influencer Relationships, with Jaxson Khan from 2018-05-22T00:49
In this episode of the If You Market podcast we talk with Jaxson Khan about building influencer relationships, finding the right influencers for you, and how to approach and maintain relationships ...
Listen18: Site Search with Stephen Zakur from 2018-05-09T07:24
In this episode of the If You Market podcast we discuss Site Search with Stephen Zakur. Site Search is often overlooked causing a substantial percentage of many companies SEO and brand investment t...
Listen17: Upstream Marketing with Laura Patterson from 2018-04-23T19:00
In this episode of the Elephant Test we discuss upstream and downstream marketing with Laura Patterson. Downstream marketing will have to wait for another time, our focus on this episode was all up...
Listen16: B2B Data with Ruth Stevens from 2018-04-10T21:31
In this episode with talk with Ruth Stevens about all things B2B data, Data sources, Uses and Hygiene. Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen15: Top of Funnel Digital Marketing w/ Jordan Mason from 2018-03-27T13:00
In this episode we discuss top of funnel lead generation with Jordan Mason. Jordan is the digital marketing manager for Marchex, a call analytics company. We focus mainly on SEM and content, with s...
Listen14: Marketing Automation w/ Ali Jawin from 2018-03-13T14:00
Ali Jawin is the Global Marketing Automation Manager at Risk Methods, a global company that helps manufacturers of all sizes protect their supply chain from risk. She is responsible for providing b...
Listen13: Growth Marketing w/ Brandon Redlinger from 2018-02-27T00:05
Brandon has a very diverse background as an athlete, teacher, health and wellness coach, top sales performer, and now the Director of Growth Marketing at Engagio. Here is his contact info: Email: B...
Listen12: Email Content Best Practices w/ Laura Lopuch from 2018-02-12T20:27
Laura Lopuch is an email conversion engineer. She helps startups and SaaS companies attract new leads via outreach emails and convert free trial users into paying customers. A storytelling approach...
Listen11: Customer Feedback w/ Jeremy Bieger from 2018-01-30T00:32
Jeremy Bieger is Co-Founder and CEO of Pulse Insights, a company devoted to customer feedback. He has a background of excellence in leading teams and products to success. One thing that helps him g...
Listen10: Meeting Maker Campaigns w/ Laura Beasley from 2018-01-16T07:57
In this episode Laurie Beasley describes Meeting Maker Campaigns. These are campaigns targeted at key accounts, which are comprised of multiple touches that often include a dimensional direct mail ...
Listen9: Hiring the Right Marketing Team w/ Jamie Crosbie, part 2 from 2018-01-03T06:13
Part 2 of our conversation with Jamie Crosbie on hiring a marketing team. Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen8: Hiring the Right Marketing Team w/ Jamie Crosbie from 2017-12-06T18:41:32
Hiring decides so much of your team’s success for the future, so make sure you are hiring right. On episode eight of the elephant test Jamie Crosbie joins us to tell us how to find, interview, and...
Listen7: Multitouch Marketing Makes the Difference w/ Terry Hedden from 2017-11-21T01:08
How many touches does it take to break through? What kind of touches make the biggest difference? The more you leverage that multi-touch campaign concept, according to Terry Hedden, the more your R...
Listen6: Why Employee Engagement Is Just As Important As Your Customer Experience w/ Charles Rogel from 2017-10-23T19:32
Marketing and employee engagement aren’t exactly known to go hand-in-hand. But they should.Your employee engagement is intertwined with your customer experience, which often begins with your market...
Listen5: Why Webinars Are (Still) Awesome w/ Mike Agron from 2017-09-26T20:45
Why would people want to outsource anything (including webinars)? Because they don’t have the resources, or because they simply want to have the peace of mind that there’s somebody out there that’s...
Listen4: Digital Marketing in the Zone w/ David Reske from 2017-09-26T15:18
In this episode we talk to David Reske, Founder and President of Nowspeed Marketing.Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen3: What Marketers Do (And Don’t) Need to Know About Artificial Intelligence w/ Mike Moran from 2017-09-25T19:05
“Whether you’re scared or not about AI is mostly a personality test.” - Mike Moran The onset of incredibly sophisticated artificial intelligence is inevitable. People on both sides of the coin—pan...
Listen2: Account-Based Marketing: What It Is, What It Isn’t, and How to Get Started w/ Charlie Liang from 2017-09-25T14:00
Account-based marketing, at its essence, is looking at accounts first. Not leads. Not individuals. Accounts.In this episode we talk to Charlie Liang, Director of Marketing at Engagio and someone wh...
Listen1: Data, Dashboards, and why Marketing should always be in the room w/ Laura Patterson from 2017-09-25T13:00
On this episode of The Elephant Test, we sat down with Laura Patterson of VisionEdge Marketing to talk about dashboards, data, and why marketing should always be in the room. As a marketing profess...
Listen