27: How to Make Engaging Campaigns for Boring Products, with Marc Rappin - a podcast by Sky Cassidy (CEO) of MountainTop Data

This week on the If You Market podcast we introduce our new co-host, Karla Jo Helms of JoTo PR, and we talk with Marc Rappin about the keys to B2B marketing with a boring product. If your product isn't sexy on it's own you can still connect it to something that resonates with your audience. #ifyoumarket #B2BMarketing
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Website of Sky Cassidy (CEO) of MountainTop Data