012: IMA Today - Content Marketing with Christoph Trappe - a podcast by Dominick Sirianni

Master Storyteller Christoph Trappe (@ctrappe) is our guest.  He shares his experiences at #Impact14 and Content Marketing World during which Kevin Spacey talked about the similarities between journalists, content marketers and movie stars. Content for this podcast is also supplied by Adobe’s CMO.com where Mark Jones of Filtered Media published his article “Kevin Spacey’s Top 3 Tips for Better Storytelling”.

Further episodes of IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Further podcasts by Dominick Sirianni

Website of Dominick Sirianni