Podcasts by IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
Welcome to the Internet Marketing Association's official podcast! We bring you insights insights into the future of modern marketing from the crème de la crème of thought leaders across the industry. Learn to be effective with Twitter, LinkedIn, Facebook and other social medial. Get tips and tricks on SEO, SEM, e-mail marketing and display advertising. Hear from experts at companies like Adobe, Microsoft and Salesforce about the future of modern marketing.
Further podcasts by Dominick Sirianni
Podcast on the topic Wirtschaft
All episodes
097 - The Power of Email Marketing with Sean Shoffstall from 2016-11-23T14:16:20
In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about:
- Sean's role at Mapp Digital and the makeup of his team [5:20]
- Why they perform cons... Listen
096 - The Importance of Customer Experience with Catherine Blackmore from 2016-11-07T15:03:16
Notable Sections:
- Catherine's background and role at Oracle Marketing Cloud [1:47]
- Why it's important to work directly with customers [4:30]
- Here ... Listen
094 - IMPACT16 Tuan Pham and Gabby Cevallos from 2016-10-27T14:29
In this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16, their roles at Colony American Finance, and whether or not they'll atten...
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093 - IMPACT16 Women's Leadership Group Petra Neiger from 2016-10-19T11:53:31
Notable Sections:
- About Petra and Red Pantz [1:20]
- Petra's advice to young women who want to lead [3:55]
- Petra's favorite thing to do when she needs a laugh [4:50]... Listen
092 - IMPACT16 Content Across Platforms All from 2016-10-16T15:18:37
Notable Sections:
Why cross-channel Content Marketing is important for the future of content marketing [3:02]
How to "make it rain" content [4:04]
How to bette...
091 - IMPACT16 IMPACT16 Women's Leadership Group feat. Briana Ramos from 2016-10-05T15:58:35
"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana Ramos
In This Episode:
- ...
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090 - IMPACT16 | Content Across Platforms feat. Dominick Sirianni from 2016-09-28T09:39:28
"Your entire content creation and marketing strategy should be based on capturing the content in the way that is most effective for you." - Dominick Sirianni
In T...
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089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott from 2016-07-25T12:00
In This Episode:
- Titina's background and how she got into her current field [2:22] <... Listen
088 - Behind the Scenes Creating the Hottest, Newest Vegas Venue with Keith Conrad from 2016-07-12T17:57:55
In This Episode:
- What Keith is working on at Enclave for the Las Vegas area [3:09]
- Listen
087 - The Art and Science of Conversion Optimization with Justin Christianson from 2016-06-29T17:01:19
In This Episode:
- How he created Conversion Fanatics
- Listen
086 - Charlie Kirkconnell, Sinan Kanatsiz, and Why Cayman Might Make Sense for Your Business from 2016-06-23T12:00
In This Episode:
- The recent IMPACT16 event in the Cayman Islands
- Listen
085 - Storytelling, Changes to Twitter, and How to Become an Author with Christoph Trappe from 2016-06-14T12:00
In This Episode:
- The common thread between all of the roles he plays.
- Listen
084 - Deriving Value from Instagram with Curalate and Christoph Trappe from 2016-06-07T16:49:40
In This Episode:
- How to convert digital imagery into real value and dollars.
- Listen
083 - Three Ways to Drive Revenue With Images Webinar from 2016-06-01T18:22:08
Watch the webinar:
http://bit.ly/imaleadervideo
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082 - The State of Visual Commerce in 2016 and Beyond [Available on Video] from 2016-05-24T17:47:20
Watch the presentation:
http://bit.ly/imaleadervideo
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081 - Business Innovation&Entrepreneurship featuring Egil Moller Nielsen pt 2 from 2016-05-17T15:42:13
In This Episode:
- How Penguin Pick-Up was created to solve the logistical problems around online ordering.<... Listen
080 - Business Innovation&Entrepreneurship featuring Egil Moller Nielsen pt 1 from 2016-05-10T17:39:45
In This Episode:
- Why supply chain and logistics is a great first job to get a “global” experience of the w... Listen
079 - Jeff Sanders, Digital Marketing Manager, Life Fitness from 2016-05-03T16:35:13
In This Episode:
- How Jeff used the school of hard knocks to carve out his space at Life Fitness. Listen
078 - How to Drive Qualified Leads Using Social Media with Aseem Badshah pt 2 from 2016-04-26T14:59:22
“How many of your followers should be considered leads?” - Aseem Badshah
In This Episode:
- How to drive ne... Listen
077 - How to Drive Qualified Leads Using Social Media with Aseem Badshah pt 1 from 2016-04-19T13:00
“The internet has changed from a content consumption platform to a content creation platform.” - Aseem Badshah
In This Episode: Listen
076: The Secrets of Marketing Automation with Kevin Bobowski from 2016-04-13T15:47:25
Quote:
“The CMO has quickly become a general manager.” - Kevin Bobowski
Guest:
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075: The Power of Addressable TV with Brienna Pinnow (Part 2) from 2016-04-05T19:44:27
“At the end of the day, TV is still king.” - Brienna Pinnow
Guest:
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074: The Power of Addressable TV with Brienna Pinnow from 2016-03-30T02:58:58
We get caught up in digital but at the end of the day, TV still has over $70b in ad spend each year. - Bri Pinnow
Guest:
Bri Pinnow...
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073 - Entrepreneurship as a Military Spouse with Lindsey Germono from 2016-03-23T17:53:07
Quote:
"You have to learn to take obstacles and adapt them into opportunities." - Lindsey Germono
In this Convers... Listen
ANNOUNCEMENT: Learn How to Drive Sales Through Visual Marketing [Free Webinar on March 30th] from 2016-03-17T21:43:01
Sign up for the webinar
http://bit.ly/imaimageswebinar
Meet the Presenters:
https://www.instagram.com/modbargains/
https://...
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072 - CEO and Founder of Hoorah Mobile, Mike Russel from 2016-03-15T19:33:17
“Brands want to figure out a way to activate and engage their fans.” - Mike Russell
In this Conversation We Cover:
- M...
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071 - Live from IMPACT15, Digital Marketing Manager at Life Fitness, Jeff Sanders from 2016-03-08T17:25:14
In this Conversation We Cover:
- How Life Fitness deals with being a Global company
- How ...
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070 - Sinan Kanatsiz and an IMA Update from 2016-03-01T18:53:57
In this Conversation We Cover:
- What’s happened at the IMA since the IMPACT conference last September
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069 - Mike Matuz on Fitness, Marketing, and Digital Disruption from 2016-02-16T20:04:45
“An educated consumer is a plus” - Mike Matuz
In this Conversation We Cover:
- The disrup...
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068 - Live from IMPACT15, Founder of Student Tutor and IMA Partner, Laura Petersen from 2016-02-09T21:38:20
Guest:
Laura Petersen (@lsp_sListen
067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing from 2016-02-02T10:30
“A lot of people out there are talking about storytelling but they aren’t talking about authentic storytelling.” - Christoph Trappe
In this Conversation We Cover:
... Listen
066 - Live from IMPACT15, Former VP Marketing at Nook, Jeanniey Mullen from 2016-01-26T10:30
In this Conversation We Cover:
- How we can get the younger generation excited and inspired by digital marketing and their own success....
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065 - Live from IMPACT15, Director of Infrastructure at Ytel, Drew Matthews from 2016-01-19T10:30
In this Conversation We Cover:
- How Ytel is preparing for the transition to mobile marketing and the potential increase in inbound cal...
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064 - Live From IMPACT15, Director of Strategy Social Media Examiner, Emily Crume from 2016-01-12T10:30
In this Conversation We Cover:
- How Social Media Examiner is helping individuals and business... Listen
063: Live from IMPACT15, Founder and CEO of Baker St, Don Donovan from 2016-01-06T04:35:37
Guest:
Don Donovan is the founder and CEO of a predictive modeling firm and advertising agency in San Francisco known as Baker St. He fo...
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062: Live from IMPACT15, Crexendo President, Doug Gaylor from 2015-12-29T00:08:38
Doug Gaylor the President of Crexendo Cloud Communications comes to us from the Listen
061: Live from IMPACT15, IMA Board Member, David Krauss from 2015-12-18T07:13:37
As an IMA Board Member and the former Global Sr. Director of Marketing for the Oracle Applications Cloud, David Krauss is a marketer’s mar...
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060: Live from IMPACT15 Simulmedia CSO John Piccone from 2015-12-10T03:54:12
John Piccone, Chief Strategy Officer of Simulmedia, explains how television is an underutilized me...
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059: Live from IMPACT15, Boomtrain CEO Nick Edwards from 2015-11-20T03:37:44
If Boomtrain was a car company, they’d build spaceships. This machine learning company is on the cutting edge of predictive analytics and big data. I had the ...
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058: Heather Dubrow’s World from 2015-11-13T03:33:12
Our very special guest today is Heather Dubrow a star of the Real Housewives of Orange County, Botched and her own podcast called, Heather Dubrow’s World. Heather talks about what it takes to be...
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056: Part 1 | Rebuilding Your Dream: Overcoming Entrepreneurial Disenchantment with Culture Warrior and Fibernetics President, John Stix from 2015-10-28T06:00
John Stix is the President and co-founder of Fibernetics, one of the largest telecommunicat...
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055: Live from #IMPACT15, Internet Marketer of the Year, Christoph Trappe from 2015-10-15T04:27:49
The IMA was proud to name Christoph Trappe as Internet Marketer of the Year at our IMPACT15 conference in September. Christoph is the Chairman of the IMA Midwest group, the power behind authenti...
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054: Live from #IMPACT15, IMA Chairman Sinan Kanatsiz and evite CEO Victor Cho from 2015-10-08T05:00
The first of our series of more than a dozen interviews done from the Oracle booth at IMPACT15 in Las Vegas starts with IMA Listen
052: Visual Marketing with Curalate Chief Marketing Officer Matthew Langie from 2015-09-24T08:00
The Internet Marketing Association has recently completed a special report on the State of Visual Commerce on behalf of Curalate. This special report detai...
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051: Start Here from 2015-09-23T07:00
New to the IMA or the IMA Leader show? Start your journey here.
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050: Behavioral Economics Drives Modern Marketing with AVO Founder and CEO Steven Clough from 2015-09-21T09:30
Steven Clough combined his degrees in business and psychology to form AVO. Not just a run of...
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049: Your Guide to IMPACT15 from 2015-09-20T17:25:11
If you are heading to the IMPACT15 conference in Las Vegas this week, be sure to listen to this episode of IMA Leader ASAP.
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048: Bleeding Edge Digital Publishing with PageCloud CEO Craig Fitzpatrick from 2015-09-16T16:00
Ninety-nine percent of us are reliant on the other one percent. This isn’t a financial diatribe. Only one percent of the population can generate the code needed to materialize ...
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047: Marketing Automation by Phone with DialogTech CEO Irv Shapiro from 2015-09-13T16:00
Not too long ago, we thought the age of inbound calls was dead. No one wanted your telephone number. They wanted your website so they could buy online instead of talk to a pers...
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046: What is the Marketing Cloud and Why do I Care with Microsoft CMO-Lead Jeff Marcoux from 2015-09-06T16:00
Jeff Marcoux is back on the show helping us understand an oft used term in our industry today – the Marketing Cloud. What ...
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045: Grab Attention and Legitimacy Using a Podcast with Former US Marine Timothy Lawson from 2015-09-03T05:30
Articles in Forbes, Entrepreneur, The Wall Street Journal, The New York Times, USA Today and countless webpages have touted 2015 as the year of the podcast. Many say the resurg...
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044: Mark Organ, Founding CEO Of Eloqua and Founder of Influitive on Advocacy Marketing from 2015-08-30T21:24:07
As the founding CEO of Eloqua – which is now part of the Oracle Marketing Cloud – Listen
043: Greater Purpose Project Founder Lauren Burgoyne on Authentic Storytelling from 2015-08-23T21:00
Lauren Burgoyne has had a career as an on camera broadcast journalist. She’s also the founder of the Listen
042: IMA Founder and Chairman Sinan Kanatsiz on the IMA and Impact15 from 2015-08-16T21:22:31
IMA Founder and Chairman Sinan Kanatsiz joins us to talk about the history of the IMA and the upcoming Impact15 conference in Las Vegas.
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041: Oli Gardner, Co-Founder of Unbounce on Why IT Doesn’t Really Care About Marketing Tasks from 2015-08-10T16:00
Oli Gardner was delivering pizzas and completely broke when he and a group of friends founded Listen
040: For Love or Money - Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell on CMOs Serving Two Masters from 2015-08-03T05:30
Oracle Marketing Cloud Sr. Director of Corporate Marketing N...
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039: Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell on CMOs Serving Two Masters from 2015-07-27T05:30
We continue our conversation with the leaders of the Oracle Marketing Cloud with Listen
038: Pat Boulard – IMA COO, Research Head and Axellium Co-Founder – on the intersection of IT and Marketing and the importance of Data Driven decision making from 2015-07-20T05:30
Pat Boulard is co-founder and managing partner of Axellium wh...
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037: Chris Moody, Director of Marketing at Oracle on Content Marketing from 2015-07-13T05:30
We continue our series with the professional marketers from the Oracle Marketing Cloud with Listen
036: David May, Director of Web and Interactive Marketing at Chapman University on Website Change Best Practices from 2015-07-06T05:00
Mr. David May, Director of Web and Interactive Marketing at ...
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035: Entertainment Marketing with Sr. VP NBC Entertainment Claudio Ludovisi, from 2015-06-30T15:14:23
We spend a lot of time on IMA Leader talking about modern marketing but after more than half a century, Television has dominated the advertising landscape – especially for bran...
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034 Diane Senffner CEO of Cine Learning on Education Marketing from 2015-06-29T06:00
Marketers often fail to learn from educators. Educators fail to learn from marketers. In many ways, these two disparate trades are inexorably mixed. Learn about one of the poin...
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033: Laura Petersen Founder of Student-Tutor on Marketing Processes and Tools for Success from 2015-06-22T05:20:35
This week, our attention turns to the tools business leaders and marketers need to be successful. My guest is Laura Petersen an IMA member, small business owner and someone who...
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032: Victor Cho CEO of evite on Connected Business Models Part 2 from 2015-06-15T05:30
Victor, CEO of evite, returns to our discussion of connected business models. In this episode, Victor dives deep to share how viewing businesses in outdated terms like B2B and ...
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031: Victor Cho CEO of evite on Connected Business Models Part 1 from 2015-06-08T05:00
Victor started a consulting firm while a student that built software for his school. Now he’s coming up on his one year anniversary as CEO of evite. Hear how he looks at businesses today much di...
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030: Rand Fishkin Founder of Moz on Turning Failures into Successes from 2015-05-25T04:30
Rand Fishkin has journeyed from founder to CEO and now is a happy individual contributor of one of the fastest growing internet marketing related companies in the last five yea...
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029: Alexander Gray, Leveraging the IMA as CEO of a multinational real estate investment firm from 2015-05-11T04:30
Alexander Gray, Chairman of IMA Canada, shares his entrepreneurial journey from owning a martial arts studio to founding and running Skylight Global, a multinational real estat...
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028: The CMO Solution Guide with Julie Lyle and Steve Olenski from 2015-04-27T02:00
Oracle and The CMO Club recently published an incredible guide for Marketers. We have the co-author and one of the major contributors with us today offering advice on the impor...
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027: Jeff Marcoux CMO-Lead of Microsoft | Achieving Ultimate Customer Experience from 2015-03-30T04:45:29
Jeff Marcoux is the CMO-Lead at Microsoft. He’s also Chairman of the Northwest IMA. He shares his insights into achieving the ultimate customer experience. We also share with y...
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026: Twitter Talk with Christoph Trappe and Downtown Las Vegas with Dylan Jorgensen from 2015-03-15T04:00
Christoph Trappe was one of Content Marketing World’s most influential marketers last year. Today he shares expert advice on using Twitter to grow and engage your audience. Dyl...
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025: Finding Important Trends and Signals to Guide your Marketing with David Rich from 2015-03-02T08:00
David Rich, the Sr. Vice President of Client Services at George P. Johnson Experience Marketing revisits us to share insights into the societal evolution and its impact on mark...
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024: Frank Luntz on Social Media, Communication and Politics from 2015-02-17T03:02:52
Frank Luntz is a listener. For years he has listened to people offer feedback about some of the biggest political topics of our day. He has been instrumental in framing conversations using terms...
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023: David Rich: Theatrical Magic, Crooked Gambling and Sr. VP of Client Services at George P Johnson from 2015-02-02T06:21:21
George P Johnson Experience Marketing recently celebrated 100 years in business. The company’s founder and namesake started one of the first modern event marketing companies by helping Henry For...
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022: Not for the Faint of Heart with Andrea Ward from 2015-01-19T19:54:38
Andrea Ward is the Vice President of Marketing at Oracle Marketing Cloud. Andrea's insights help marketing professionals know what to emulate and what to avoid in this rapidly changing industry....
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021: "Modern Marketer" and "Customer-Centric" Defined by Microsoft CMO-Lead Jeff Marcoux from 2015-01-05T04:41:54
Keep hearing about the need to make your organization “customer centered”? Is all the talk about being a “modern marketer” a little confusing and frustrating? Learn what each o...
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020: Marketing Heavyweights from Microsoft and NOOK from 2014-12-23T05:37:14
New jobs, new format and hot guests including Jeff Marcoux CMO Lead @ Microsoft and Jeanniey Mullen VP of Marketing @ NOOK by Barnes & Noble. Learn about upcoming IMA events in your area, a hot ...
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019: Listen to this Tomorrow-ish from 2014-12-07T19:03:12
eBooks, iBooks, iPad magazines and all the other forms of dynamic content are on the rise. Humanity used to consume books which were rarely updated. Then we moved to magazines ...
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018: Brian Wong CEO of Kiip from 2014-11-25T05:07:40
Brian Wong tops Forbes’ List of 30 Under 30 in Advertising. At 23, he’s the co-founder and CEO of Kiip a company providing marketers with opportunities to delight potential customers rather than...
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017: The Quantified Marketer with Radius CEO Darian Shirazi from 2014-11-17T05:31:14
It’s all about the data. That statement is a rallying cry for modern marketing and we’re lucky to have Radius cofounder and CEO Darian Shirazi join us again to offer insights i...
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016: Holly Miller Talks Twitter and new IMA Job Postings from 2014-11-10T02:11:24
Our first show with Marketing Job Postings! The IMA is busy building our Career Opportunity Exchange a selection of which will be covered in our podcast each week. Holly Miller shares how she go...
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015: Driving Sales with Data Integration|Darian Shirazi CEO of Radius from 2014-11-02T22:34:14
At 17, Darian Shirazi was the first intern hired by Mark Zuckerberg during the earliest days of Facebook. Since leaving Facebook, Darian cofounded and is now the CEO of Radius. There are 12 mill...
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014: MeetingMatch - Don't Attend a Conference Without It from 2014-10-26T18:32:04
The essential app for every conference you attend – MeetingMatch. I’m not overly social. Walking up to people and starting a random conversation isn’t on my top ten list. I love talking to peopl...
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013: Brian Wong CEO of Kiip at Impact14 from 2014-10-22T05:53:15
Brian Wong is the 23 year old Canadian who co-founded and is now CEO of Kiip. Brian shares what he realized while walking the aisle of a plane four years ago that turned into h...
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012: IMA Today - Content Marketing with Christoph Trappe from 2014-10-19T16:00
Master Storyteller Christoph Trappe (@ctrappe) is our guest. He shares his experiences at #Impact14 and Content Marketing World during which Kevin Spacey talked about the simi...
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011: Impact14 Recap Part 1 from 2014-10-14T22:52:57
What an incredible conference! Impact14 brought IMA members together from across the globe. I loved meeting some amazing marketers and some incredible companies. This is the first of a series of...
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007: Justin Klein: Helping Marketers Make Smart Financial Decisions from 2014-09-25T01:00
IMA Member Justin Klein shares great information for marketers who need help with things they don't enjoy doing - namely, finance. He helps non-financial masterminds make smart financial decisi...
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006: Michael Lummus: Designing Better Experiences Through ‘Paid’ and ‘Owned’ Integration from 2014-09-24T18:33:03
Michael Lummus leads Digital Marketing strategy for Teradata. Teradata is a giant in the field of marketing optimization. The company works with 10,000 professionals across 43 countries helping ...
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010: IMA Today 24 Sept 14 from 2014-09-24T16:15:30
Latest updates from the morning of Day 1 of Impact14. Impact is the digital marketing conference of the year.
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009: IMA Today 22 Sept 14 from 2014-09-22T04:30
Internet Marketing Association members get the latest updates on Impact14 – the IMA annual digital marketing conference going on this week in fantastic Las Vegas! We’ll give y...
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008: IMA Today 17 Sept 2014 from 2014-09-18T04:45:36
Three minute update about upcoming webinar with Justin Klein of KPP Financial and the pending Impact14 conference in Vegas. The conference kicks off Wednesday evening at High Roller at the LinQ...
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004: Tim McMullen: The Era of the Marketing Scientist from 2014-09-15T02:05:22
Tim McMullen is a past president of the American Advertising Federation of Nashville. He speaks nationally on the two topics he knows best, company culture and integrated marketing. Tim is found...
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003: Sebastian Jespersen: Mastering the Link from 2014-09-15T02:01:55
Sebastian Jespersen is a digital media guru and evangelist. Sebastian was named Agency Innovator of 2012 by the Internationalist. Sebastian is founder of Vertic, where he, serves clients includi...
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005: Christoph Trappe: Content Marketing on a Shoestring from 2014-09-14T21:44:30
Christoph Trappe is a master story teller. His background as a journalist gives him a robust foundation upon which to adapt storytelling techniques to modern marketing strategies. He has applied...
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002: Rob Salkowitz: Dollars, Bits and Atoms: A Roadmap to the Future of Marketing from 2014-09-14T20:16:23
Rob Salkowitz is a writer, speaker and consultant specializing in the future of marketing and creative industries in the digital media era. He's co-founder of MediaPlant where he is Director of...
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001: Sinan Kanatsiz: Proven Internet Marketing Strategies for the Next Generation from 2014-09-14T20:14:05
Sinan Kanatsiz has effectively made his mark as an outstanding entrepreneur. In 1998, while studying for a master’s degree at Chapman University, he followed his entrepreneurial spirit and forme...
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000: Welcome to the Internet Marketing Association Podcast from 2014-09-14T20:12:16
Welcome to the official podcast series of the Internet Marketing Association. The IMA is a million member professional organization established in 2001. Membership is free and spans profession...
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