076: The Secrets of Marketing Automation with Kevin Bobowski - a podcast by Dominick Sirianni
from 2016-04-13T15:47:25
Quote:
“The CMO has quickly become a general manager.” - Kevin Bobowski
Guest:
Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team.
Company:
Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers.
In This Episode:
- How Marketing Automation can revolutionize your business.
- His unusual path to becoming a CMO.
- What Act-On does as a company.
- The advantages of being a last mover.
- What to look for when considering a marketing automation software.
- The evolution of the CMO role.
Resources:
A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment.
Further episodes of IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
Further podcasts by Dominick Sirianni
Website of Dominick Sirianni