079 - Jeff Sanders, Digital Marketing Manager, Life Fitness - a podcast by Dominick Sirianni

In This Episode:

• How
  Jeff used the school of hard knocks to carve out his space at Life
  Fitness.


• How
  LifeFitness is using technology and language partners to
  efficiently manage an international presence.


• The
  convergence between marketing technology and marketing
  psychology.


• An
  inside look at Life Fitness’ transformation of their marketing
  strategy.


• How
  Jeff Sanders developed the moniker “JSand for Mayor”.

 

Quote:

“Really what we are trying to do
is create an impact across the globe.” - Jeff Sanders

Further episodes of IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Further podcasts by Dominick Sirianni

Website of Dominick Sirianni