In-Ear Insights: What Is B2B Influencer Marketing? - a podcast by Trust Insights
from 2023-05-03T09:15:12
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In this week’s In-Ear Insights, Christopher Penn and Katie Robbert discuss B2B influencer marketing, which is becoming more prominent in the B2B marketing space. B2B influencer marketing is an endorsement where a B2B marketer uses their influence to endorse a product or service because of the reputation they have. Unlike B2C, B2B influencer marketing is [...]
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