{PODCAST} In-Ear Insights: Budgeting Appropriately forMarketing Strategy - a podcast by Trust Insights

In this week’s In-Ear Insights, we answer a question from Janine about budgeting for a marketing strategy. She asked at a recent webinar who asked how to persuade decision-makers to invest in a more comprehensive marketing program. We talk through some conceptual frameworks to help marketers and executives understand different levels of investment needed to [...]

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