{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy - a podcast by Trust Insights

In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what [...]

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