Cognitive Marketing Series: Paradox of Choice - a podcast by Lev

In this episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss the paradox of choice -- the fear of making the wrong choice, when there are too many options presented. They discuss why the paradox of choice happens and how it applies to marketers -- from developing a preference center to creating the "next best action" for their customers.

Further episodes of Level Up: A Marketing Podcast

Further podcasts by Lev

Website of Lev