Podcasts by Level Up: A Marketing Podcast
Level Up is a podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers increase their EXP, 1-UP their strategy, and grow personally and professionally.
In each episode, you’ll hear from marketing, sales, and client success experts discuss strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to strengthen your strategy and overcome any challenge in your way! Level up your marketing skills by listening in on your favorite podcast platforms every other Thursday!
Further podcasts by Lev
Podcast on the topic Technologie
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Huber Engineering's Most Innovative Campaigns from 2023-05-04T04:01
Ensuring your marketing strategy is innovative can feel overwhelming as it can take a massive amount of creativity and problem-solving. But innovations can be small and build on top of each othe...
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The Psychology of Why We Buy from 2023-04-20T04:01
Customers are constantly bombarded with ads and offerings every day, encouraging them to continually buy new products and services. But with so much noise in today's market, how can marketers an...
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Top 5 Tips to Getting Ahead of Evolving Customer Expectations from 2023-04-06T04:00
As technology has continued to rapidly evolve and enable high-quality experiences, we’ve seen the demand for dynamic customer experiences grow. Still, many marketing teams find themselves using ...
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Addressing Common Cliches of Digital Transformation from 2023-03-23T14:30:51
Digital transformation: it’s a movement that businesses in every industry have been told they need to undergo. But what does it actually mean for you and your marketing team?
In this...
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What's In and Out in 2023 from 2023-03-10T18:42:36
With changes in consumer preferences, constrained budgets, and a potentially rocky economy, marketers have a lot of challenges to consider and overcome. In this episode of Level Up, the podcast ...
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Introducing Our Level Up Hosts from 2023-02-23T05:01
It’s time to level up with Lev's new podcast for marketers by marketers that distills best practices and strategies focused on helping you continue to grow personally and professionally. <...
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Client Spotlight: Wild Birds Unlimited 🐦🦉🦚 from 2022-07-29T17:17:45
In this episode, hosts Bobby and Cole are joined by Bo Lowery -- Vice President of Marketing at Wild Birds Unlimited. Wild Birds Unlimited (WBU) is a 41 year old brand with more than 350 retail ...
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Ultraviolet Keynote: The Future of Marketing with Crystal Washington from 2022-07-15T13:55:39
Lev expert and SVP, Strategy Ryan McCambridge joins Crystal Washington for a deep dive into the future of marketing. As a technology strategist, certified futurist, and author of “One Tech Actio...
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Ultraviolet Keynote: Embracing Accountability a Conversation with Kara Swisher from 2022-07-01T13:00
Kara Swisher, a contributing writer to the New York Times Opinion section and podcast host for Sway and Pivot, is described as Silicon Valley's "most powerful tech journalist.” Holly En...
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Ultraviolet Keynote: The State of Marketing with Bobby Jania from 2022-06-17T14:39:15
Bobby Jania, SVP, Marketing at Salesforce, is joined by Abbey Sullivan, VP, Client Success at Lev, to discuss the current state of marketing in today’s technology-driven landscape. From data-dri...
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Saved by the Bell x Marketing Cloud from 2022-05-13T14:33:31
What do Marketing Cloud and Saved by the Bell have in common? It turns out, a lot more than you think. In this very special episode of In the Clouds, hosts Bobby and Cole along with special gues...
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Ask A Marketing Cloud Expert from 2022-04-29T15:23:44
You’ve got burning Salesforce Marketing Cloud Questions, and our hosts have answers. This episode is a recording of a live Ultraviolet session where our hosts Bobby Tichy and Cole Fisher, are jo...
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A Conversation with Fox's VP of Marketing Technology Kevin Cuxil from 2022-03-11T14:52:54
Kevin Cuxil joins hosts Bobby and Cole to discuss innovations in marketing technology at Fox Corporation. Topics include Kevin's role as VP of Marketing Technology, having an internal data scien...
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Marketing Cloud: Spring 2022 Release Updates from 2022-02-18T14:51:02
Hosts Bobby and Cole, and special guest Nick, break down the highlights from Salesforce's Spring 2022 Marketing Cloud updates, which include:
- Datorama Reports: New Fields ... Listen
Cognitive Marketing Series: Heuristics and Biases Part 1 from 2022-02-04T16:13:17
In the first episode of a miniseries on heuristics and biases, Bobby and Cole frame what heuristics and biases are and why marketers should care, as well as discuss some of the potential problem...
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Cognitive Marketing Series: Prospect Theory and Endowment Effect from 2022-01-21T21:07:56
In latest episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss prospect theory and endowment effect. They discuss what they are and how they can be applied to everyday life an...
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The Best of Completely Unrelated 2021 from 2021-12-20T13:30:07
The best of Completely Unrelated is back for the second year in a row! We have put together a compilation of the best moments from the "Completely Unrelated" segment (the portion of the podcast ...
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Talking Text With Attentive from 2021-11-05T18:29:18
Allison Kelly, VP of Partnerships from Attentive join hosts Bobby and Cole to talk all things text, and how Attentive is leading the way in SMS marketing innovations. Listen
Inside Lev's Marketing Tech Stack with Holly Enneking from 2021-10-22T14:07:57
Holly Enneking, Vice President of Marketing at Lev joins hosts Bobby and Cole to discuss Lev's Marketing Tech stack. She walks through Lev's go-to-market strategy, reveals what marketing tools L...
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CDPs With Martin Kihn from 2021-10-08T16:38:28
Marty Kihn joins hosts Bobby and Cole to share his expertise on all things CDPs. Marty is the author of the book, Listen
Cognitive Marketing Series: Paradox of Choice from 2021-09-27T21:40:42
In this episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss the paradox of choice -- the fear of making the wrong choice, when there are too many options presented. They disc...
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Cognitive Marketing Series: The Law of Least Effort from 2021-08-06T19:23:41
The Cognitive Marketing Series will take a look at the psychology of marketing, and examine why people make the decisions they do and how marketers can be more efficient and effective at achievi...
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How Bynder Creates Better Digital Experiences for Marketers from 2021-08-02T17:13:52
In this episode hosts Bobby and Cole discuss all things digital asset management with Brad Kofoed, Senior Vice President, Global Alliances & Channels at Bynder. Bynder is the global leader i...
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Marketing Cloud: June 2021 Release Updates from 2021-07-23T16:23:13
Hosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates. They discuss:
- Salesforce CDP Enhance... Listen
Apple's Mail Privacy Protection: What You Need to Know from 2021-07-16T14:51:34
In this episode, hosts Bobby and Cole dive into everything marketers need to know around Apple's iOS 15 update and the Mail Privacy Protection that is coming later this year. They share an overv...
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Ultraviolet Keynote Sessions: Martin Kihn from 2021-06-14T13:56:43
This is the fourth episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote, In the...
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Ultraviolet Keynote Sessions: Angela Duckworth from 2021-06-04T15:46:54
This is the third episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote Lev's VP of ...
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Ultraviolet Keynote Sessions: Desirée Rogers from 2021-05-28T13:40:59
This is the second episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote Le...
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Ultraviolet Keynote Sessions: Scott Dorsey from 2021-05-21T12:58:05
This is the first episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. This keynote features Lev's ...
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Innovation Series: GolfNow from 2021-05-11T18:08:41
This is the sixth episode of the Innovation Series -- where we highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud....
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Innovation Series: Marketing in a Cookieless World from 2021-04-30T13:49:46
This is the fifth episode of the Innovation Series -- where we highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby a...
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Innovation Series: What's Possible in Marketing Cloud? from 2021-04-23T14:06:45
This is the fourth episode of the Innovation Series -- where we will highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts B...
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Innovation Series: Formstack from 2021-04-16T12:35:29
This is the third episode of the Innovation Series -- where we will highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bo...
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Innovation Series: Movable Ink from 2021-04-01T15:14:44
This is the second episode of the Innovation Series ...
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Innovation Series: How Lev Innovates in Marketing Cloud from 2021-03-26T13:00
This is the first episode of the Innovation Series -- where we will highlight experts from Lev, Salesforce, and our customers to learn how they are innovating in Salesforce Mark...
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Migrating from Marketo to Salesforce Marketing Cloud: What You Need to Know from 2021-03-22T14:00:54
In this episode, hosts Bobby and Cole walk through the five things you should be mindful of when migrating from Marketo to Salesforce Marketing Cloud. This includes:
+ Don’t ju...
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Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability from 2021-03-12T15:16:31
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Marketing Cloud: January 2021 Release Updates from 2021-03-05T13:38:22
Hosts Bobby and Cole breakdown the highlights from Salesforce's January 2020 Marketing Cloud updates.
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Salesforce Digital 360: Everything You Need to Know from 2020-12-18T14:15:04
In this episode, our hosts invite Benjamin Yerushalmi, Vice President, Global Cloud Solution Alliances at Salesforce to learn more about Digital 360. Released earlier this year, D360, brings togeth...
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Introducing SubscriberX from 2020-11-12T17:48:09
We’re excited to announce the launch of SubscriberX—an integrated solution powered by Salesforce that empowers marketers to grow their subscriber base, increase revenue, and drive customer loyalty....
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Salesforce Marketing Cloud: October 2020 Release Highlights from 2020-11-05T17:59:25
Hosts Bobby and Cole share their thoughts on the Marketing Cloud updates for October 2020. Updates include Customer 360 Audiences, Interaction Studio triggers into Journey Builder, Einstein for Mar...
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Marketing Cloud Deep Dive: Google Analytics 360 Integration from 2020-10-29T14:44:14
In this episode hosts Bobby Tichy and Cole Fisher invite fellow teammate Nick Burggraf back on the show to introduce and discuss Google Analytics Customer 360. They will cover the basics of what Cu...
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The Best of Completely Unrelated from 2020-09-30T14:59:57
In honor of International Podcast Day, we have put together a compilation of the best moments from the "Completely Unrelated" segment (the portion of the podcast where hosts Bobby and Cole talk ...
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Unique ID 101 from 2020-07-17T19:30:33
In this episode of ‘In the Clouds’ our hosts Bobby and Cole talk all things Unique ID (e.g. Subscriber Key). For those who have or are considering implementing Salesforce Marketing Cloud, identifyi...
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SMS Changes: Retirement of Shared Short Codes from 2020-07-09T19:02:38
In this episode of ‘In the Clouds’ podcast Bobby and Cole share what you need to know about the retirement of shared short codes happening in the United States on September 30, 2020. Learn the orig...
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Marketing Cloud Horror Stories: The Do's and Don'ts from 2020-07-02T19:33:58
This episode is full of spooks and scares as our hosts, Bobby Tichy and Cole Fisher, tell Salesforce Marketing Cloud horror stories from their careers. From large tire manufacturers and sport merch...
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Data Migration Best Practices from 2020-06-05T21:03:09
This episode of In the Clouds was inspired by one of our very own listeners! Hosts Bobby and Cole address questions submitted by a viewer around migrating subscriber data from an Enterprise Data Wa...
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Salesforce Marketing Cloud: Latest Updates and 2020 Features from 2020-05-29T19:04:03
Our hosts are back at it again, keeping you up to date on all of Salesforce Marketing Cloud’s latest updates and new features being released later this year. Learn more about Interactive Journey, S...
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Salesforce and Sports: Leveling Up The Fan Experience from 2020-05-08T17:47:52
In this episode of ‘In the Clouds’ we cover all things SFMC and Sports. Lev Managing Director, Ryan McCambridge, and Account Director, Abbey Sullivan, join our hosts to discuss how teams are sco...
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Salesforce for Media and Entertainment: Lights, Camera, Action! from 2020-04-27T20:08:03
There’s no doubt Americans have increased demand for media, entertainment, and streaming services, now more than ever. Our hosts, Bobby Tichy and Cole Fisher invite Lev’s Managing Director, Tim ...
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Datorama 101: Built for Marketers from 2020-04-16T21:33:17
Learn all about the platform designed for marketers. In this episode of In the Clouds, hosts Bobby Tichy and Cole Fisher invite Lev’s Technical Specialist Olivia Miller on the show to discuss al...
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Marketing in a Pandemic: Live Recording from 2020-04-03T20:03:02
Missed our first-ever live recording of In the Clouds? Have no fear, because we have the recording here! We gave your favorite podcast a radio-feel with our first-ever live episode of In the Clouds...
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Campaign Studio: Monitoring Your Automations from 2020-03-27T19:57:45
Learn all about Lev’s not-so-hidden gem! In this episode of ‘In the Clouds’ podcast be-lev-ed hosts, Bobby Tichy and Cole Fisher, invite Lev’s SFMC wizard, Stephen Rosenfeld, on the show to discuss...
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Interaction Studio: Part 2 from 2020-03-19T19:24:21
We bring you the episode you all have been waiting for...Part 2 of Interaction Studio! In the second half of this two part series, Our be-lev-ed hosts Bobby Tichy and Cole Fisher join Nick Burggraf...
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Interaction Studio: Part 1 from 2020-03-12T21:43:18
Customer engagement has become an essential for marketers but finding tools to effectively manage customer experience can be tough. In this episode of ‘In the Clouds’, Nick Burgraff joins hosts Bob...
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Marketing Cloud: January 2020 Updates from 2020-02-14T19:31:17
Who doesn’t ‘Lev’ a good update? We sure do! In this episode of ‘In the Clouds’ Podcast, guest host Nick Burggraf joins Bobby Tichy and Cole Fisher to keep you up-to-date on Salesforce Marketing...
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CCPA: What You Need to Know from 2020-01-28T20:15:40
The new year brings many things. Resolutions, new adventures, and in 2020 - California’s new Consumer Privacy Act. This new bill on the block not only gives power to consumers but will quickly affe...
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Customer 360: What Is It? from 2020-01-28T15:47:52
(Editor's Note: Customer 360 is now know as Salesforce CDP.)
“Imagine a world where a call-center agent knows how a customer uses your app so they can serve them better...
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Marketing Cloud: 2019 Releases and CNX Takeaways from 2019-09-06T18:45:03
In this episode, hosts Bobby Tichy and Cole Fisher invite guest host Nick Burggraf on the show to discuss exciting 2019 Marketing Cloud releases, Salesforce's Tableau acquisition, and their takeawa...
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Marketing Cloud Implementation: Journey Builder from 2019-08-30T18:29:10
In this episode of "In the Clouds Podcast," hosts Bobby and Cole discuss the basics of implementing Journey Builder. You'll learn how to utilize all the differentiator components of Journey Builder...
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Marketing Cloud Deep Dive: Ad Studio from 2019-07-23T20:50:09
In this episode of "In the Cloud Podcast," hosts Bobby and Cole take a deep dive into all things Ad Studio. Learn tips, tricks, and best practices for this platform.
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Marketing Cloud Implementation: Migrating To Warmth from 2019-06-12T18:24:40
In this episode of "In the Clouds: A Marketing Cloud Podcast," Bobby and Cole are joined by Lev's Associate Principal Marketing Consultant, Susan Prater to discuss migrating from Your Current ESP +...
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Marketing Cloud Implementation: Data Modeling, Design + Integrations, Oh My from 2019-06-12T18:20:35
In this episode of 'In the Clouds: A Marketing Cloud Podcast,' Bobby and Cole are joined by Solution Architect, Stephen Rosenfield to talk through data modeling, design and integration.
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Marketing Cloud Implementation: How to Get Ready for Your First Test Email from 2019-05-29T19:48:26
In this episode of In The Clouds, podcasts hosts, Bobby Tichy and Cole Fisher, discuss the beginning stages of implementing Marketing Cloud - specifically gearing up for email sending readiness. Wh...
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Welcome to the Cloud: Marketing Cloud 101 from 2019-05-29T18:34:59
In the inaugural episode of In The Clouds, podcasts hosts, Bobby Tichy and Cole Fisher, share the history of Salesforce Marketing Cloud (formerly ExactTarget), discuss email marketing 101 - includi...
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