Cognitive Marketing Series: Prospect Theory and Endowment Effect - a podcast by Lev

In latest episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss prospect theory and endowment effect. They discuss what they are and how they can be applied to everyday life and marketing. Check out the resources below to learn more about the value function, and also Lev's Ultraviolet conference.

Further episodes of Level Up: A Marketing Podcast

Further podcasts by Lev

Website of Lev