Creating an Integrated Marketing Strategy - a podcast by Jay Powell

Welcome to Indie Game Business!


In this episode, we will be discussing "Creating an Integrated Marketing
Strategy" for your game.


Our guest today is Dwayne Waite Jr., the Marketing Director for Gaming
Events at ReedPop, one of the largest event organizers for the gaming
industry.


In this episode, we will dive into the importance of having a holistic
marketing strategy for your game, why advertising is crucial for your
game's success, and how to create a workflow for content creators. We
will also discuss the benefits and drawbacks of physical and digital
events, and how to effectively use them for your game's marketing.


If you're looking to improve your marketing strategy for your game or
studio, this episode is a must-watch. Join us for an insightful
discussion on the ins and outs of marketing in the gaming industry.


Connect with our guest, Dwayne Waite Jr., on LinkedIn:
http://linkedin.com/in/dwaynewaitejr

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