012: The Myth of Post-It Notes and Other Serendipitous Inventions: Why Pure Chance is Not Your Creative Friend - a podcast by Drew Boyd

from 2020-10-12T08:00

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Chocolate chip cookies, penicillin, Velcro, the microwave oven, and the game of basketball – what do all of those have in common?

Well, they’re examples of products that have been derived completely by chance. They're called serendipitous products because they've been randomly invented with no underlying creativity structure at all. 

They’re phenomenally popular and very useful. So, does this mean serendipity is a good way to invent products?

In this episode you’ll hear:

  1. Why serendipity is relevant
  2. Should you rely on serendipity when inventing new products?
  3. Examples of serendipitous products and how they got invented
  4. Why the Post-It Note is not a great example of innovation
  5. A better alternative to inventing products

Resources from this episode:

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

 

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