017: Finding Your Creative Sweet Spot: How to Make an Idea More Appealing - a podcast by Drew Boyd

from 2020-11-16T09:00

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Not all ideas are equal. Ideas get resisted sometimes because either they're too complex – or they’re just plain boring they don’t make it to the center stage. Then there’s this thing called the sweet spot idea which is the most valuable of all ideas. 

But what can you do with those non- sweet spot ideas? Well, they are still ideas and they still have value. So don't just throw them in the drawer. Don't ignore them. There are actually ways to recover those and pull them into that sweet spot. And that’s what I’m going to talk about today.

In this episode you’ll hear:

  1. Definition of "Sweet Spot" in creativity
  2. The 3 kinds of ideas
  3. What to do with non-sweet spot ideas
  4. Applying techniques to the idea

Resources from this episode:

Harvard Business Review: Finding Your Innovation Sweet Spot

https://hbr.org/2003/03/finding-your-innovation-sweet-spot

Ep013 - Attribute Dependency

https://drewboyd.com/iib013/

Downloadable scorecard to rate your idea

 

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Further episodes of Creativity Inside the Box

Further podcasts by Drew Boyd

Website of Drew Boyd