026: What's In a Name? - a podcast by Drew Boyd

Want to be more creative – fast? Here’s a shortcut to becoming more creative: change the names of the things around you every day. Names have a way of being very efficient. We name things all the time. It helps us understand our world and it's how we communicate with others. 

The truth is that the names we give certain items create this barrier to innovative thinking. And by changing the names of the things around you that your mind and your sensations are attached to, you’re now going to see things a lot more differently – leading to a more creative solution.

In this episode you’ll hear:

1. Why a name is a barrier to creativity
2. The candle problem discovered by psychologist Karl Duncker 
3. Overcoming functional fixedness
4. A fun experiment you can try every day!

Resources from this episode:

Downloadable scorecard to rate your idea

If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it.

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Further episodes of Creativity Inside the Box

Further podcasts by Drew Boyd

Website of Drew Boyd