3 Marketing Lessons From Weird Al - a podcast by Jay Baer

Did you know that Weird Al's new album, Mandatory Fun, is the number one album in the U.S. right now?

Weird Al has always been, well, weird, but the masses haven't caught on to what he's doing... until now.

So, what changed? Weird Al did three things right with the launch of this new album that we can all learn from:

1. He leveraged the power of video by releasing an accompanying music video with each song.
2. He hasn't strayed from his wild ways, which in this age of absurdity is extremely relevant.
3. He atomized his content by releasing one song per day, instead of releasing them all at once.

If you're a grammar nerd, you'll love this song called Word Crimes (parody of Blurred Lines): http://www.vevo.com/watch/weird-al-ya...

Today's Sprout Social shout out goes to Shep Hyken (http://twitter.com/hyken), who is the incoming president of the National Speakers Association (NSA) and a customer service expert. Read his blog and sign up for his newsletter here: http://www.hyken.com/blog/

Jay Today (http://www.convinceandconvert.com/jay...) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

Further episodes of Jay Today Podcast

Further podcasts by Jay Baer

Website of Jay Baer